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About the Role

Nothing is seeking an Influencer Manager to establish and grow its cultural presence in the US. This founding role within the US marketing team involves creating the influencer strategy from the ground up, taking full ownership of the influencer program across North America, and collaborating with creators who can move their audiences. The ideal candidate is resourceful, decisive, and deeply connected to culture, viewing the evolving nature of the role as an exciting opportunity.

Responsibilities

Develop and implement Nothing's influencer strategy for the US.
Execute nano, micro, and macro influencer campaigns across paid and organic channels.
Build relationships with creators in tech, music, fashion (including streetwear), and design.
Brief creators, provide feedback, and approve deliverables to ensure content meets Nothing's creative standards.
Identify new influencers and content opportunities aligned with Nothing's brand.
Lead contract negotiation and development, with senior leadership approval.
Report on campaign performance across organic and paid activity.
Collaborate with London HQ and cross-functional teams including PR, product, events, and community.
Facilitate product seeding, onboarding, and training.

Requirements

7+ years in agency or in-house influencer marketing with established relationships across tech, fashion, and design.
Strong ties to the NY and LA creator scenes.
Deep fluency in the US influencer landscape, understanding American cultural nuance, platform behavior, and creator ecosystems.
Experience collaborating with global teams across time zones and translating local market context for international stakeholders.
Expert knowledge of influencer strategies across the entire consumer journey: awareness, consideration, and conversion.
Actively engaged with social media, with potential experience in content creation and influencer engagement.
Proven track record of working directly with talent and agents.
Creative thinker, able to be reactive, identify trends, and develop original content ideas.
Ability to work with a limited budget and optimize ROI.
Phenomenal organizational skills with exceptional attention to detail.
Entrepreneurial and strategic mindset with creative and critical thinking abilities to solve complex problems.
Experience using digital marketing tools and reporting.

Skills

Influencer marketing strategy
Campaign execution (paid and organic)
Creator relationship building
Content briefing and feedback
Talent negotiation
Performance reporting
Cross-functional collaboration
Product seeding and onboarding
Social media engagement
Content creation
Trend identification
Budget management
ROI optimization
Digital marketing tools

Location

Work Type

Full-time

Experience Level

7+ years

Salary/Compensations

$92,000 - $120,000 annually

About the Company

Nothing aims to make technology exciting again by creating products where design, emotion, and human creativity are central.
Founded in London in 2020, Nothing has rapidly grown into a global challenger brand.
The company is backed by prominent investors and its products are sold in over 40 markets worldwide.