Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Play a key role in shaping how the Youfoodz brand shows up across channels, supporting the Brand Lead in developing and rolling out brand campaigns, telling product stories, and translating the platform into effective channel assets. You will work across brand storytelling, campaign messaging, content operations, and AI-assisted creative production, adapting to tasks like writing email copy, creating social assets, and ensuring creative cohesion.

Responsibilities

Develop compelling, on-brand copy for brand marketing activities, including product positioning, communication plans, emails, paid advertising, landing pages, and flyers.
Collaborate with brand, growth, retail, design, and product teams to create engaging digital and printed content aligned with the Youfoodz brand strategy.
Write, proof, and edit copy and all branded collateral across all channels, providing suggestions in line with brand guidelines.
Run AI-assisted creative workflows to generate and version mid-lower funnel creative across channels, and support creative testing programs by producing variations.
Manage the organization of the copy request pipeline, ensuring the workflow stays on track and copy is delivered on time.
Drive best practice programs by following the latest content, community, and social trends.
Manage the organic social strategy and calendar, aligning content with brand campaigns, product stories, and cultural moments.
Partner closely with the Influencer & Creator Marketing Manager to ensure creator content and UGC are repurposed effectively into brand assets.
Work with the Retail Marketing Manager by providing brand-aligned strategy, copy, and creative direction into Youfoodz retail initiatives.
Support PR and brand shoot logistics and production.

Requirements

3 - 4 years of experience in a similar role with a focus on digital marketing, social, content development, and copywriting.
Understanding of content marketing trends and SEO.
Experience working with social and digital channels and an understanding of what makes creative perform in-feed.
Comfort working with or learning AI automation tools (e.g., generative copy/creative, templating platforms) to scale production and experimentation.
Strong communication and written skills.
Relevant tertiary qualifications in communications, media, or marketing.
Must have the right to work full-time in Australia.

Skills

Brand storytelling
Campaign messaging
Content operations
AI assisted creative production
Copywriting
Social media strategy
Content marketing
SEO
Digital marketing
Communication skills
Written skills

Location

Chippendale Head Office

Work Type

Hybrid
Permanent full-time

Experience Level

3 - 4 years

Education Level

Relevant tertiary qualifications in communications, media, or marketing

Salary/Compensations

Competitive salary & employee benefits

Benefits

Flexible working arrangements
An egoless environment, with constant learning and room for personal growth
Free access to Headspace
Internal learning & development programs
A diverse and vibrant international environment, with offices in 18 countries
Company discount – 70% off HelloFresh & 40% off Youfoodz

About the Company

Youfoodz is a leading global food technology company.