Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Marketing and Communications leader will drive strategic and operational marketing and communications strategies and digital product solutions to promote greater usage of Bank financial products and services and broad-based recognition of its community investment programs. This role builds brand awareness and reinforces the Bank’s position as an essential part of the country’s financial system, leading a team of marketers, communicators, digital product experts, and vendors.

Responsibilities

Develop and execute integrated marketing strategies across all channels and stakeholder audiences that support Bank objectives and business goals.
Lead narrative positioning and brand storytelling that resonates with members, stakeholders, and employees.
Define marketing and digital roadmaps that align with product launches, member growth, and reputation objectives.
Report on marketing strategy and results to sales, Bank leadership, and Board of Directors.
Build, launch, and drive successful marketing campaigns across digital, email, social, traditional, and emerging channels.
Develop targeted marketing and product campaigns, utilizing key accounts, ABM, social and other B2B channels.
Lead B2B marketing initiatives and sales enablement programs that equip member-facing teams to succeed.
Manage brand consistency and positioning across the Bank’s channels.
Oversee world-class events and conference experience production that strengthen stakeholder relationships.
Lead digital product team that manages online member portal, corporate website, and company intranet products.
Partner with technology and other teams to ensure aligned product roadmap and feature delivery.
Optimize digital experiences through analytics and member feedback.
Lead comprehensive public relations and advocacy programs that effectively promote the Bank and educate stakeholders across channels.
Lead crisis communications efforts, ensuring strategic and transparent messaging to safeguard the Bank’s reputation.
Support investor relations announcements and reporting activities.
Collaborate and act as FHLBank San Francisco Communication Officer at system-wide FHLBank committees and conferences.
Build and maintain strategic relationships across Bank leadership, Bank membership, FHLBank system and internal stakeholders.
Serve as trusted advisor to senior leadership on market positioning and competitive landscape.
Establish and deliver internal communications strategy that fosters organizational alignment and engagement.
Create messaging frameworks that cascade strategic priorities across all employees.
Build internal advocacy communications and events for key Bank programs.
Lead CEO and leadership communications to best position our leaders internally and externally.
Build, mentor, and lead high-performing marketing and digital product team.
Foster culture of innovation, AI, accountability, and continuous improvement.
Partner effectively with sales, product, operations, and other Bank department teams.

Requirements

10+ years progressive marketing leadership experience in financial services or mission-driven organizations.
Proven track record building and executing integrated campaigns across multiple channels.
Deep expertise in relationship management, stakeholder engagement and storytelling.
Strong B2B marketing background with demonstrated sales enablement success.
Experience developing narrative positioning, PR, and thought leadership for multiple audience segments.
Proficiency in digital marketing, social media strategy, and emerging channels.
Track record of leading successful events and experiential marketing initiatives.
Demonstrated ability to influence strategy and think beyond marketing function.
Excellence in team leadership and cross-functional collaboration.

Skills

Marketing
Communications
Digital Product Solutions
Brand Awareness
Integrated Marketing Strategies
Narrative Positioning
Brand Storytelling
Marketing Roadmaps
Campaign Management
Digital Marketing
Email Marketing
Social Media Strategy
Traditional Marketing
Emerging Channels
B2B Marketing
Sales Enablement
Brand Consistency
Event Management
Digital Product Management
Public Relations
Advocacy Programs
Crisis Communications
Investor Relations
Relationship Management
Stakeholder Engagement
Internal Communications
Executive Communications
Team Leadership
AI
Reputation Management
Analytics
Data-Driven Decision-Making

Location

Arizona
California
Nevada

Work Type

Full-time

Experience Level

Leadership
10+ years

Salary/Compensations

$245k to $295k

Benefits

Annual incentive award opportunities
Retirement benefits
Health and welfare benefits
Other ancillary benefits
Market competitive pay
Challenging and engaging work

About the Company

The Federal Home Loan Bank of San Francisco is a cooperative, wholesale bank that helps meet community credit needs by providing readily available, competitively priced credit products and services to member financial institutions through all phases of the economic cycle.
Our members include commercial banks, credit unions, industrial loan companies, savings institutions, insurance companies, and community development financial institutions headquartered in Arizona, California, and Nevada.

Equal Opportunity

The Federal Home Loan Bank of San Francisco is committed to the principles of equal opportunity in employment (e.g., employees, applicants) and in contracting (e.g., suppliers, vendors) regardless of race, color, religion, sex, national origin, disability status, genetic information, age, sexual orientation, gender identity, status as a parent, or any other characteristic protected by law.
We are committed to cultivating a workplace free of unlawful discrimination, harassment, and retaliation, and are dedicated to fostering vibrant communities by serving as a reliable source of liquidity and resources for affordable housing and economic development.