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About the Role

The Sales Associate is responsible for delivering an exceptional customer experience and supporting the dealership’s new and used vehicle sales goals. This role engages with customers on the showroom floor, identifies their needs, presents vehicle options, and guides them through the sales process, representing the OEM brand with professionalism, product knowledge, and a strong customer-first approach.

Responsibilities

• Greet customers promptly and professionally, creating a welcoming showroom experience.
• Conduct thorough needs assessments to recommend suitable vehicle options.
• Present and demonstrate new and used vehicle features, technology, and benefits.
• Guide customers through the entire sales process, from initial inquiry to delivery.
• Maintain strong product knowledge, including OEM updates, trim levels, features, and competitor comparisons.
• Utilize CRM tools to document customer interactions, follow-up activities, and sales progress.
• Support dealership sales initiatives, showroom merchandising, and promotional events.
• Collaborate with Sales Managers, F&I, and Service departments to ensure a smooth, customer-centered transaction.
• Participate in ongoing training to enhance sales skills and vehicle knowledge.
• Assist with test drives, product walkarounds, and customer delivery coordination.
• Perform all other duties as assigned by leadership.

Requirements

• Previous sales or customer service experience preferred; automotive experience an asset.
• Strong communication, interpersonal, and customer relationship skills.
• Ability to learn and explain complex product features and technology.
• Comfortable working in a fast-paced, goal-driven environment.
• Proficiency with CRM systems and digital retailing tools is an advantage.
• Valid driver’s license and a clean driving record are required.
• Availability to work flexible hours, including evenings, weekends, and some holidays.

Skills

• Communication skills
• Interpersonal skills
• Customer relationship skills
• Product knowledge
• CRM systems
• Digital retailing tools

Location

• Etobicoke, Ontario

Work Type

• Full-Time

Salary/Compensations

• CAD $36,608.00 - CAD $0.00 /Hr.

Benefits

• Competitive Compensation
• Dental & Extended Health Coverage
• Company Pension
• Paid Time Off
• Life & Disability Insurance
• Employee & Family Assistance Programs
• Vehicle Purchase & Service Discounts
• Paid Professional Development
• Company-Wide Appreciation Events

About the Company

• Woodbine GM is part of a family-owned and operated automotive group that embraces Kaizen —‘continuous improvement’— as the driving force behind how they operate.
• They are always evolving to deliver an exceptional experience for customers, strengthen opportunities for employees, and support the communities in which they work.
• Woodbine GM is proud to be able to empower their associates with a supportive workplace and access to the benefits they need along their professional journey to feel happy, healthy and valued.

Equal Opportunity

• We are an equal opportunity employer and are committed to providing a diverse, inclusive, and accessible workplace. Employment decisions are based on qualifications, merit, and business needs.
• We are committed to providing accommodations in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation at any stage of the recruitment or selection process, please let us know and we will work with you to find an accommodation by emailing jobpostings@kaizenauto.com.
• Personal information collected during the recruitment process will be used for hiring purposes and handled in accordance with applicable privacy legislation.
• We use artificial intelligence–enabled tools, including Predictive Index, as part of our recruitment process to assess role-related suitability. The use of these tools does not replace human decision-making. All hiring decisions are made by human representatives involved in the hiring process.