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About the Role

Braze powers ambitious consumer engagement programs. You will own the flagship community platform, customer advocacy program, executive Customer Advisory Boards, and customer storytelling. You'll lead a team of five and partner with Product Marketing, Content Marketing, Customer Experience, Demand Generation, and events teams to integrate these programs into customer retention and growth strategies.

Responsibilities

• Lead the community function, owning the strategy and operating cadence of Braze Bonfire (online forums, regional meetups, recognition programs).
• Wire the community into Braze operations, ensuring community signals feed account health and CS workflows, support deflection is measured, and meetups align with regional events strategy as a retention and expansion lever.
• Lead the advocacy function, owning Braze Customer Champions end-to-end to produce references, speakers, storytellers, and product co-creators.
• Make pulling from the champion bench the default move for every customer-facing team and measure influence with rigor (pipeline-touched, references-sourced, advocacy-led content produced).
• Own Customer Advisory Boards, running high-stakes CABs aligned to Braze's flagship moments.
• Build the executive-to-executive experience that earns time from strategic customers and partner with Product and PMM to turn customer insight into roadmap and narrative.
• Own customer storytelling, capturing testimonials across video and written formats.
• Keep customer voices flowing into case studies, campaigns, and analyst-facing programs with PMM and Content Marketing.
• Co-design the journeys, shared identity, and measurement framework for a unified customer empowerment ecosystem (learner → community participant → advocate → champion).
• Lead and develop a team of five (digital community, advocacy, community & learning events).
• Set direction, raise the bar, and develop team members while operating credibly with VPs and SVPs.
• Own a clear KPI tree including engagement, advocacy influence dollars, share of at-risk and expansion accounts touched by community and events, CAB follow-through, and story volume and utilization.
• Build investment cases on the KPI framework.

Requirements

• Led a customer advocacy program at scale in B2B software, including operating infrastructure, tiers, and GTM relationships.
• Run a customer community of meaningful scale, optimizing for community as a customer experience.
• Experience with platform migration or re-platforming.
• Comfortable in pipeline conversations and defending function investment with credible numbers.
• Operate cross-functionally at a senior level, resolving disagreements with peers.
• Experience as a builder, seeing integration opportunities as a chance for growth.
• Experience developing people, ensuring reports stay, grow, and become future leaders.
• Experience building with current tools, experimenting with new platforms, AI tooling, and operating models.

Skills

• Customer advocacy program management
• Customer community management
• Cross-functional collaboration
• Team leadership and development
• Data analysis and KPI tracking
• Customer engagement strategies
• Storytelling
• Platform migration
• AI tooling experimentation

Location

• New York
• Austin
• Berlin
• Bucharest
• Chicago
• Dubai
• Jakarta
• London
• Paris
• San Francisco
• São Paulo
• Singapore
• Seoul
• Sydney
• Tokyo

Work Type

• Hybrid

Experience Level

• Senior level

Salary/Compensations

• $139,000 - $209,000/year (base)
• $156,000 - $235,000/year (OTE)

Benefits

• Equity grants of restricted stock (RSUs)
• Competitive compensation
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans (medical, dental, vision, life, disability)
• Family services (fertility benefits, equal paid parental leave)
• Professional development (formal career pathing, learning platforms, yearly stipend)
• Curated in-office employee experience
• Opportunities to give back (annual Volunteer Week, donation matching)
• Employee Resource Groups
• Collaborative, transparent, and fun culture

About the Company

• Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™.
• Braze helps brands deliver great customer experiences that drive value for consumers and businesses.
• Built on composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features for smarter, faster, and more meaningful customer engagement.
• Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
• Consistently recognized as a Leader in marketing technology by industry analysts.
• Named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026.
• Named a 2026 Best Places to Work by Built In.
• Named a 2025 America’s Greenest Companies by Newsweek.
• Named a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®.
• Proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.

Equal Opportunity

• Braze strives to create equitable growth and opportunities inside and outside the organization.
• Committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran.
• Encourages candidates to apply even if they don't meet 100% of the criteria.