Associate Director, Digital Marketing at CI Financial | Ontario, Canada | Rezi

Associate Director, Digital Marketing at CI Financial

Associate Director, Digital Marketing

CI Financial · Ontario, Canada

1 months ago

Associate Director, Digital Marketing

CI Financial · Ontario, Canada

2 months ago
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About the Role

Seeking a strategic and customer-focused individual to lead the evolution of CI's digital ecosystem and drive impactful customer experiences across web and mobile channels. This role is part of the leadership group developing and optimizing digital capabilities that support marketing, lead generation, customer engagement, and business growth, leveraging Adobe Experience Cloud technologies.

Responsibilities

  • Work with Digital Agency partners to lead the delivery and continuous improvement of digital experiences across web, mobile, and marketing platforms.
  • Maximize Adobe Experience Cloud capabilities to create engaging, personalized customer journeys.
  • Partner with Marketing, Sales, Client Services, SEO, Product, and Technology teams to identify opportunities, improve processes, and drive business outcomes.
  • Translate business requirements into scalable digital solutions and communicate effectively with technical and non-technical stakeholders.
  • Participate in discovery, planning, design, development, and project governance activities.
  • Manage project timelines, priorities, and external vendor relationships to ensure successful delivery.
  • Establish and maintain digital governance, accessibility standards, quality assurance processes, and a consistent user experience across digital properties.
  • Leverage analytics, customer insights, and industry best practices to inform strategy and optimize performance.
  • Foster collaboration, innovation, and continuous improvement across the digital experience function.

Requirements

  • 5+ years of experience managing digital platforms, websites, or content management systems.
  • Experience leading digital initiatives in an Agile environment.
  • Strong understanding of website governance, accessibility standards (AODA/WCAG), and digital experience best practices.
  • Strategic thinker with the ability to connect customer needs, business objectives, and technology solutions.
  • Strong leadership, relationship-building, and stakeholder management skills.
  • Excellent communication skills with the ability to engage technical and business audiences.
  • Curious, adaptable, and motivated by continuous learning and innovation.
  • Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
  • Financial services industry experience is an asset.

Skills

  • Adobe Experience Manager (AEM)
  • Adobe Experience Platform (AEP)
  • Adobe Target
  • Adobe Analytics
  • Google Analytics
  • SEO best practices
  • HTML
  • CSS
  • JavaScript

Location

  • In-office environment

Work Type

  • Full-time

Experience Level

  • 5+ years of experience

Education Level

  • Post-secondary education in Marketing, Digital Experience, UX/UI, Technology, Business, or a related discipline.

Salary/Compensations

  • $93,000 to $143,000
  • Eligible for participation in a bonus program

Benefits

  • Health insurance coverage
  • Wellness programs
  • Life and disability insurance
  • Retirement savings plans
  • Paid leave programs
  • Education-related programs
  • Paid holidays
  • Vacation time
  • Modern HQ location within walking distance from Union Station
  • Training Reimbursement
  • Paid Professional Designations
  • Employee Savings Plan (ESP)
  • Corporate Discount Program
  • Enhanced group benefits
  • Parental Leave Top–up program
  • Paid time off for Volunteering

About the Company

  • CI Financial is an independent company offering global wealth management and asset management advisory services through diverse financial services firms.
  • Since 1965, CI has consistently anticipated and responded to the changing needs of investors.
  • Driven by a commitment to provide individuals and institutions with the highest-quality investments and advice.
  • Employees must be comfortable in a fast-paced environment that will stretch them to tap into their highest potential.
  • Employees with ambition, a curious mindset for continuous learning, and a willingness to go the extra mile thrive at CI.

Equal Opportunity

  • CI Financial Corp. and all of our affiliates (“CI”) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities.
  • If you require accommodations in order to apply for any job opportunities, require this posting in an additional format, or require accommodation at any stage of the recruitment process please contact us at accessible.recruitment@ci.com, or call 416-364-1145 ext. 4747.