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About the Role

Dorsia is seeking a Vice President of Communications to lead the company's public presence across press, social media, influencer marketing, and partnerships. This senior leadership role, reporting to the CEO, involves guiding strategy, managing a team of three, and overseeing an external PR agency. The position requires shaping a consistent and compelling brand voice, leveraging AI for efficiency while maintaining taste and judgment.

Responsibilities

Establish a proactive press strategy to maintain Dorsia's prominence in key publications.
Define and protect Dorsia's narrative during significant moments like launches, funding rounds, and crisis situations.
Cultivate relationships with media across lifestyle, business, tech, and hospitality sectors, including trade press.
Manage all external and internal communications, including press releases, talking points, and market entry narratives.
Utilize AI agents for automated press tracking, competitive monitoring, and social listening.
Oversee social media strategy, defining voice, cadence, and content priorities.
Collaborate with editorial and creative teams to produce engaging content, using AI for production acceleration.
Develop a curated influencer program based on brand alignment rather than volume.
Structure long-term influencer relationships beyond one-off activations.
Create a measurable framework linking social media performance to brand health and member acquisition.
Identify and secure partnership opportunities that expand Dorsia's reach while preserving brand integrity.
Collaborate with Business Development and Marketplace teams to ensure partnership viability.
Structure co-marketing activations, editorial integrations, and experiential events with partner brands.
Manage partner relationships from initial contact through execution and wrap-up.
Define consumer communication strategies for the entire member lifecycle, including acquisition, onboarding, retention, and re-engagement.
Establish voice standards and messaging hierarchy for all member touchpoints.
Implement AI-powered personalization in member communications based on behavior and preferences.
Partner with Product and Data teams to gather member sentiment and behavioral insights.
Build a member advocacy program to encourage organic storytelling.
Lead and develop a team focused on social media, consumer communications, and product strategy.
Manage the external PR agency, including scope, quality, and in-house vs. agency responsibilities.
Identify and automate high-friction tasks within the communications function using AI agents.
Set AI fluency as a standard expectation for the team.

Requirements

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Business, or a related field; MBA is a plus.
8+ years of experience in Communications or Public Relations.
At least 2 years in a senior leadership role.
Proven experience building and scaling a communications function within a high-growth consumer brand, preferably in luxury, hospitality, or culture-related industries.
Deep relationships with Tier-1 press across lifestyle, business, and hospitality verticals, with a history of proactive placements.
Experience developing communications plans for significant events such as funding announcements, launches, partnerships, and executive hires.
Credibility with industry trade press and the ability to position a brand as a collaborator.
History of building influencer programs with clear criteria and demonstrable earned media impact.
Demonstrated AI fluency, including building and deploying AI agents for monitoring, production, and workflow automation.
Possess taste, restraint, and judgment aligned with Dorsia's discerning and luxury brand messaging.

Skills

Public Relations
Earned Media Strategy
Narrative Development
Media Relations
Crisis Communications
Social Media Strategy
Influencer Marketing
Brand Partnerships
Consumer Communications
AI Agent Deployment
AI Fluency
Team Leadership
Agency Management
Content Strategy
Messaging Hierarchy
Personalization

Location

New York

Work Type

In-Person
Full-Time

Experience Level

Senior Leadership
8+ years experience

Education Level

Bachelor's Degree
MBA preferred

Salary/Compensations

$180,000—$210,000 USD

About the Company

Dorsia is a hospitality-tech innovator focused on providing members with access to exclusive restaurants, events, and experiences.
The company combines advanced technology with luxury hospitality to secure reservations and optimize operations for venues.
Dorsia has secured over $50 million in funding from investors like Index Ventures and has strategic partnerships with prominent hospitality groups.
In 2025, Dorsia expanded to over 400 venues globally, entered the European market, and launched a Culture Calendar integrating major cultural events.
Dorsia aims to make members feel as though doors are always open for them.
The company emphasizes a people-first approach, believing culture is paramount.
Dorsia operates with a philosophy that in-person collaboration is essential for creating unique experiences.
The hiring philosophy focuses on merit and mindset, valuing a shared vision over demographic conformity.
Dorsia operates with 'lifestyle hours,' reflecting the demands of its members and industry, involving flexibility and dedication.
The company fosters a high-performance culture for builders and innovators, characterized by speed and ambitious standards.
Dorsia is building something special that requires long hours and relentless effort, offering the opportunity to shape how culture is experienced.

Equal Opportunity

We don’t subscribe to check-the-box hiring. We hire for merit and mindset, which naturally creates a team with varied backgrounds.