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About the Role

The Programmatic Account Manager is a central role within the Programmatic team, designed for an experienced, analytical, and creative individual with a passion for digital marketing. You will be responsible for the day-to-day management and performance of a portfolio of client accounts, translating strategy into flawless execution. A key part of this role involves working with our global network of freelancers (the Croudie Network) to ensure scalable, high-quality campaign delivery. You will also play an active part in defining programmatic best practice, mentoring junior team members, and working with wider teams to deliver on client Account Development Plans (ADPs). This position requires a blend of technical expertise, exceptional client service, and commercial acumen to drive growth for our clients and the agency.

Responsibilities

Deliver the day-to-day implementation of programmatic campaigns for key clients, ensuring performance is optimised to meet targets.
Manage the day-to-day client budgets, ensuring accurate pacing and financial hygiene.
Utilise industry-leading platforms such as DV360, The Trade Desk, Google Analytics, and Campaign Manager to execute and measure campaigns.
Ensure all client accounts adhere to programmatic best practice, monitoring and managing all hygiene factors.
Provide comprehensive campaign reporting and measurement on the effectiveness of all activity.
Ensure all client reports are delivered on-time and to a high standard of accuracy.
Analyse campaign data to identify key insights, trends, and opportunities for performance improvement.
Share learnings and results with the wider Programmatic, Paid Social, PPC, and Analytics teams to drive performance and efficiencies.
Play an active role in defining programmatic best practice and creating scalable processes for the team.
Stay up to date with new market tools and programmatic opportunities that could support client strategy or our product offering.
Effectively delegate and manage tasks through the Croudie Network to ensure efficient and high-quality delivery.
Share new industry developments and opportunities with the wider team to foster a culture of innovation.
Work with wider teams to deliver on the Account Development Plans (ADPs) for each client to sustain and grow performance.
Act as a key point of contact for clients, advocating for the programmatic strategy and building strong relationships.
Provide support and direction to Programmatic Account Executives within the team, aiding in their development.
Collaborate effectively with other channel teams to ensure an integrated approach to client strategy and service.

Requirements

Demonstrable experience in Programmatic advertising, including but not limited to hands-on experience with platforms such as DV360, The Trade Desk, Amazon DSP across display and video formats
Excellent communication, organisation, and presentation skills
A mathematical and analytical mind
Exceptional client service skills
Highly organised and an ability to multitask
Impeccable attention to detail
Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
Proven track record of working to deadlines
Proven time management skills
Clear passion for digital marketing and programmatic media

Skills

Programmatic advertising
DV360
The Trade Desk
Amazon DSP
Display advertising
Video advertising
Campaign management
Budget management
Google Analytics
Campaign Manager
Reporting
Data analysis
Client service
Microsoft Excel
Microsoft Word
Microsoft PowerPoint

Location

London, UK

Work Type

Hybrid Working
Full-time

Experience Level

Experienced

Salary/Compensations

£35,270 to £41,770

Benefits

Hybrid working model with a minimum of 3 days a week based in the London office
Clear path to progression
Development opportunities
Regular performance reviews
Paid sabbatical at 7 years (option to take unpaid at 5 years)
25 days holiday a year
Discretionary annual performance based incentive
Sale commission
Recruitment referrals bonus
Health & Wellbeing contribution
2 Recharge Days each holiday year
Ride to Work scheme
Railcard
Season Ticket loan
Home office screen
Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
Weekly treat: Complimentary lunch
Enhanced Primary and Secondary family leave
Extended Parental Leave and Shared Family Leave
Life insurance and income protection
Medical Cash Plan
Pension
Curated 3rd party learning platform
Access to Croud Campus (bespoke learning and development platform)
Peer to peer recognition scheme 'bonusly'
Team off-sites/regular socials
Year-round holiday parties
Flexible working options
Day to make a difference

About the Company

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing.
Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.
At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy.
We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.
Our culture is strategically driven and inspired by a shared long-term vision.
It is collaborative and connected, with a focus on continuous learning and mutual support.
We are energised by future thinking, driving innovation to achieve better outcomes.
We are instinctively generous, actively including and empowering our people.
Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.
Our vision centres around the idea of unlocking potential.
We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work.
This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.
We live and breathe five core values that foster a culture where everyone can thrive.
Our commitment to elevating each other is fundamental to both our cultural and business success.

Equal Opportunity

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation.
All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.