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About the Role

Joko is seeking a US Marketing Manager to ensure the brand, campaigns, and content resonate with American consumers. This role involves end-to-end US-facing marketing execution, including CRM content production, campaign localization, and merchandising, while maintaining integration with the European Marketing team. The position acts as the voice of the American user within Joko and the voice of Joko in the US market.

Responsibilities

Own US CRM content end-to-end, including writing, producing, and shipping localized email, push, and in-app content.
Design and adapt email visuals to match created content, owning the email from message to template.
Define behavioral and transactional segmentation strategies for US users.
Adapt the campaign roadmap to the US retail calendar and tailor product highlights and merchandising logic to US shopping habits.
Provide insights on American shopping behavior and cultural nuances to the Marketing team.

Requirements

3 to 5 years in consumer marketing, preferably in a high-growth tech or e-commerce environment.
Proven track record of owning CRM content end-to-end.
Significant professional or lived experience in the US, with a deep understanding of American consumer behavior, retail cycles, and cultural nuances.
Ability to write and ship content for email, push, in-app, and web that resonates and converts.
Proficiency in using AI tools like GPT, Claude, Gemini, and Perplexity for content production.
Ability to read campaign data and translate it into marketing decisions.
Comfort with CRM platforms (e.g., Customer.io, Braze), no-code site tools (e.g., Webflow), and design tools (e.g., Figma).
Self-starter capable of owning multiple workstreams in parallel.
Fluent in English, both written and spoken.

Skills

CRM content production
Email marketing
Push notifications
In-app messaging
Content localization
Campaign management
Merchandising
Segmentation
Targeting
Data analysis
AI tools
Customer.io
Braze
Webflow
Figma

Location

New York

Work Type

Remote
Hybrid

Experience Level

Mid-level

Salary/Compensations

Top-market compensation

Benefits

Flexible remote work options
Work from anywhere for up to 3 months per year
Equity
Half-day each week dedicated to AI skill development
Yearly offsite
Budget for team-building events
Monthly in-person gatherings
Contribution to ClassPass subscription
8-week paid leave for the second parent

About the Company

Joko is a tech company and certified B Corp founded in Paris, with offices in Paris, Barcelona, and New York.
Joko helps consumers shop smarter by revolutionizing shopping, empowering users to find what they need, make informed decisions, and save money.
Over 6 million users save money daily at 10,000+ merchants with Joko's products, including cashback, automatic coupons, price alerts, and carbon tracking.
The company is building an AI-powered shopping assistant and is scaling globally, with a strong focus on the US market.
Joko has reached profitability in its core market.