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About the Role
The Growth PM will drive Frec's next stage of growth by increasing qualified top-of-funnel demand and optimizing the user journey from awareness to funded account. This role involves working across various growth surfaces, including landing pages, referral loops, and partnerships to reach high-net-worth investors through analytical, creative, and disciplined experimentation.
Responsibilities
- Own acquisition-focused growth experiments across channels including referral programs, paid search, influencers, communities, and brand activations
- Identify new growth channels through customer insights and research
- Build and optimize acquisition assets such as landing pages, referral flows, and ad creative
- Analyze full-funnel performance including traffic, leads, CAC, payback period, AUM, and customer quality
Requirements
- 3+ years of experience in growth, product, marketing, analytics, or a highly cross-functional role
- Genuine interest in fintech, investing, wealth management, or consumer finance
- Strong analytical skills with experience in funnel metrics, CAC, conversion rates, and campaign performance data
- Strong creative judgment to translate customer pain points into compelling campaigns
- Ability to operate in an early-stage startup environment
- High attention to detail regarding trust, claims, compliance, and customer experience
Skills
- Product growth strategy
- Funnel analysis
- Customer acquisition
- Data analysis
- Creative campaign development
- Cross-functional collaboration
- Project management
- AI tool utilization
Work Type
- Full-time
Experience Level
- 3+ years of experience
Salary/Compensations
- Competitive compensation
Benefits
- Equity grant
- Fully paid health and dental insurance
- 401k
- Monthly health and wellness allowance
- Flexible PTO policy
- Catered lunch every day
About the Company
- Frec is a fintech company with a mission to help create enduring wealth through tax-aware investment tools.
- The company has experienced 50% QoQ growth with over $1B+ in customer assets.
- Backed by Greylock Partners and other prominent investors.