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About the Role

HKA is a leading global consultancy in risk mitigation, dispute resolution, expert witness and litigation support. We anticipate, investigate and resolve complex challenges by harnessing world-leading multi-disciplinary expertise and experience. As trusted independent consultants, experts and advisors, we deliver solutions amid uncertainty, dispute and overrun, and provide the insights that make the best possible outcomes a reality for public and private sector clients worldwide. Our experts have testified across the globe on many of the largest quantum, delay, engineering and commercial damages matters. As a Senior Marketing and Communications Manager, you will play a pivotal role in shaping and executing HKA's International marketing strategy to align with our overarching business goals. You will collaborate closely with the wider International marketing team which operates under a central function. Your experience will be crucial in driving brand growth, managing, organising and delivering events, helping to generate leads, and executing impactful marketing campaigns with a strong focus on digital marketing. Additionally, you will work closely with business development teams and our subject-matter consultants to align marketing efforts with key growth initiatives.

Responsibilities

Develop and execute the international marketing strategy to support key service lines and target markets.
Create and execute outcome-based marketing campaigns targeting key growth sectors.
Uphold and strengthen HKA's brand identity and positioning in the European market.
Ensure consistent messaging and branding across all marketing materials and platforms.
Organise and promote client-facing events, webinars, and conferences to enhance visibility and engagement.
Evaluate the effectiveness of events to ensure ROI and strategic impact.
Oversee the creation of high-quality content, including thought leadership, articles and white papers.
Support subject matter experts, consultants and advisors in producing thought leadership pieces that highlight HKA's expertise and insights.
Manage public relations efforts to enhance HKA's visibility and reputation.
Draft and distribute press releases to communicate key company news and achievements.
Plan and execute integrated marketing campaigns to drive lead generation and client engagement.
Optimise marketing activities to support business development along with our subject-matter consultants to win new business.
Manage HKA's online presence, including website, social media, email campaigns, and SEO.
Track and analyse digital marketing performance to refine strategies and improve results.
Oversee the use and optimisation of the CRM system to track and manage client interactions and marketing campaigns.

Requirements

Proven successful experience in a marketing manager role within a B2B professional services environment is essential.
Strong stakeholder management skills, excellent communication and interpersonal abilities.
Proficiency in digital marketing tools and analytics are required.
You will be a strategic thinker and problem-solver.
You will be creative, innovative, with a results-oriented mindset focusing on measurable outcomes.
A natural collaborator with the ability to work across departments and regions.

Skills

Digital marketing tools and analytics
Strategic thinking
Problem-solving
Creativity
Innovation
Results-oriented mindset
Collaboration

Location

International

Work Type

Flexible working pattern
Flexible remote working
Hybrid (office at least 3 days per week)

Experience Level

Senior

Education Level

Bachelor’s degree in Marketing, Business, or a related field

Benefits

Inclusive and collaborative culture
Opportunities for people to thrive and develop in their chosen career path
Flexible working pattern (hours and location)
Authentic candidate experience
Efficient and insightful recruitment process

About the Company

HKA is a leading global consultancy in risk mitigation, dispute resolution, expert witness and litigation support.
We anticipate, investigate and resolve complex challenges by harnessing world-leading multi-disciplinary expertise and experience.
As trusted independent consultants, experts and advisors, we deliver solutions amid uncertainty, dispute and overrun, and provide the insights that make the best possible outcomes a reality for public and private sector clients worldwide.
Our experts have testified across the globe on many of the largest quantum, delay, engineering and commercial damages matters.

Equal Opportunity

HKA has a thriving ED&I committee working hard to provide an inclusive and welcoming environment for a truly diverse set of employees.
We are committed as a business on the continued improvement of our Equality, Diversity and Inclusion strategy.
All HKA employment decisions are firstly made on merit and shall be made without regard to age, disability, gender or gender reassignment, marriage, and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, or any other basis in compliance with local legislation.