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About the Role

The Assistant Manager, Acquisition Marketing supports the development and delivery of marketing campaigns and always-on programs for PC Money Account acquisition and cross-sell initiatives. This role focuses on driving product growth through paid, owned, and earned channels in a fast-paced, collaborative environment.

Responsibilities

• Assist in the development and execution of PC Money Account marketing campaigns.
• Support product cross-sell strategy and manage execution, delivery, and reporting.
• Manage end-to-end briefing and development of marketing projects with internal and external stakeholders.
• Lead project management for integrated marketing campaigns including digital, social, OOH, and PR content.
• Ensure acquisition programs meet milestones from requirements gathering to launch and optimization.
• Monitor and report on channel performance and implement growth optimizations.
• Conduct testing and QA on all campaigns prior to execution.
• Identify opportunities for future programs and provide recommendations.
• Collaborate with Legal to ensure compliance of customer-facing campaigns.
• Manage project budgets, tracking, and invoicing with the Finance team.
• Research and track financial industry trends and competitor activities.

Requirements

• 3-5 years of relevant experience.
• Strong verbal and written communication skills.
• Demonstrated ability to assist in developing and executing large integrated marketing campaigns.
• Capacity to manage, prioritize, and deliver multiple projects effectively.
• Ability to identify, diagnose, and mediate project issues.
• Self-starter with a passion for success.
• Experience in a fast-paced environment or agency culture.

Skills

• Project management
• Integrated marketing
• Digital marketing
• Financial services industry knowledge
• Budget management
• Campaign reporting and analysis
• Stakeholder management

Location

• 500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

Work Type

• Full-time

Experience Level

• 3-5 years

Education Level

• Post-secondary education in Marketing, Business, or Commerce

Salary/Compensations

• $60,000.00 - $82,500.00

About the Company

• PC Financial offers payment products and services to over 3 million customers.
• A subsidiary of Loblaws Company Inc. sharing CORE values of Care, Ownership, Respect, and Excellence.
• Dedicated to helping Canadians Live Life Well.

Equal Opportunity

• We recognize the importance of a diverse workforce and encourage applications from Aboriginal Peoples, women, members of a visible minority, and persons with a disability.
• PC Financial recognizes Canada's diversity as a source of national pride and strength.
• Accommodation is available upon request for applicants and colleagues with disabilities.