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About the Role

Audi RED is a new organization formed through a partnership between BIMM Management Group and Audi, aiming to be the technology center for Audi’s digital experience ecosystem in North America and globally. It will focus on innovation, design, and delivery, bridging the gap between agency and product to enhance customer experience through technology.

Responsibilities

• Serve as a connection point between Dealers, Field Reps, 3rd Party vendors and Internal stakeholders facilitating communication and collaboration.
• Handle the process of enrolling dealers in programs, likely related to the oADD platform.
• Provide support to dealers on the platform, analytics and associated programs.
• Lead training initiatives for the dealer.
• Develop an in-depth understanding of the oADD program and platform to act as a reliable source of information, guidance and coaching.
• Assist in resolving B2B and B2C issues that may arise from dealers or connected 3rd parties.
• Monitor and enhance performance and lead metrics for assigned dealers and oADD’s related performance of brand websites.
• Assist field teams in educating and promoting awareness of the program among stakeholders.
• Regularly assess the quality, accuracy, and relevance of all content on the website.
• Ensure that the content aligns with the brand's messaging, goals, and audience needs.
• Evaluate content from an SEO perspective, ensuring it contains relevant keywords, follows best practices for search engine optimization, and is structured to improve search performance.
• Analyze how website content impacts visitor behavior and conversion rates.
• Implement strategies to improve user experience and encourage desired actions.
• Keep the website content up to date by removing outdated information, refreshing stale content, and adding new, relevant material.
• Conduct regular keyword research to identify new opportunities for content creation or optimization based on current search trends and user intent.
• Monitor the performance of different content pieces using analytics tools to measure their effectiveness in attracting traffic and achieving conversion goals.
• Assess how content contributes to the overall user experience (UX) of the website, ensuring it engages visitors and guides them through a seamless journey.
• Ensure all content complies with legal requirements, industry standards, and maintains accuracy and authenticity.

Requirements

• 5+ years experience in website management, digital marketing, or related fields.
• Proficiency in web analytics tools (such as Google Analytics, Adobe Analytics) to analyze website performance metrics.
• Knowledge of SEO principles, including on-page and off-page optimization strategies.
• Familiarity with content management systems (CMS) and website optimization tools and CRM tools (Salesforce).
• Strong analytical abilities to interpret data, generate insights, and make data-driven decisions to improve website performance.
• Experience in setting up, tracking, and analyzing key performance indicators (KPIs) related to website traffic, user behavior, and conversion rates.
• Knowledge of digital marketing strategies, including PPC campaigns, social media marketing, content marketing, and email marketing.
• Understanding of how various marketing channels contribute to website performance and overall online presence.
• Awareness of user experience (UX) and user interface (UI) best practices to enhance website usability and conversion rates.
• Ability to conduct usability testing and gather user feedback to optimize website design and functionality.
• Experience in managing website projects, coordinating with cross-functional teams, and overseeing website updates, improvements, and launches.
• Strong leadership skills to manage dealer relationships, set objectives, and drive performance improvements.
• Excellent communication skills to collaborate with stakeholders, present findings, and convey recommendations effectively.
• Ability to identify issues affecting website performance and implement solutions proactively.
• Capacity to adapt to evolving technologies, trends, and industry best practices to keep the website optimized and competitive.

Skills

• Web analytics tools (Google Analytics, Adobe Analytics)
• SEO principles
• Content management systems (CMS)
• Website optimization tools
• CRM tools (Salesforce)
• Digital marketing strategies (PPC, social media, content marketing, email marketing)
• UX/UI best practices
• Usability testing
• Project management
• Leadership
• Communication
• Problem-solving
• Adaptability
• English
• Mandarin

Location

• Remote (Canada)
• Eastern Canada (EST hours)
• Western Canada (MST hours)
• Downtown Toronto (office space available)

Work Type

• Remote
• Full-time

Experience Level

• 5+ years experience in website management, digital marketing, or related fields

Education Level

• Relevant certifications in web analytics, SEO, digital marketing, or project management could be advantageous

Salary/Compensations

• $70,000 to $85,000 CAD

Benefits

• Premium full health benefits
• Work from home setup allowance
• Paid vacation
• Additional shutdowns around holidays

About the Company

• Audi RED is a new and exciting opportunity to change the way partners work together.
• Audi RED is an organization founded on a true partnership between BIMM Management Group, a leading Toronto based digital and technology agency, and Audi, the automotive brand shaping the future of premium mobility.
• Audi RED aims to be the technology center of North America and eventually the globe for Audi’s digital experience ecosystem.
• It will be the center of excellence, innovation, design, and delivery.
• Built upon the foundation of a longstanding partnership, and a commitment to collective growth and success, Audi RED will be the bridge between agency and product, delivering the utmost in customer experience and service design through technologically driven solutions.

Equal Opportunity

• Audi RED is committed to providing an environment that is inclusive and accessible.
• We are an equal opportunity employer and considers all applicants for employment without discrimination.
• Please let us know if accommodation for the recruitment/interview process is required and we will work with you to make sure your needs are met.