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About the Role

YouAppi is seeking a Marketing Manager to lead product marketing and lead generation for the Japanese and Korean markets. This high-visibility, autonomous role reports to APAC marketing leadership and collaborates with Product, Sales, and global brand teams. The ideal candidate will be an in-market authority, translating global narratives into local campaigns, building sales pipeline, and representing market insights internally. Understanding the fast-moving, relationship-driven AdTech landscape in Japan and Korea is crucial.

Responsibilities

• Own go-to-market (GTM) strategy for new product and feature launches in JP and KR markets, from positioning and messaging to launch execution.
• Develop localized product collateral (pitch decks, one-pagers, battlecards, case studies) in Japanese, Korean, and English.
• Conduct competitive analysis and market intelligence; synthesize insights into actionable positioning recommendations.
• Partner with Product and Sales to build buyer personas and define the value proposition for advertisers, agencies, DSPs, and SSPs in each market.
• Enable the regional Sales team with tools, training materials, and market-specific messaging that shortens sales cycles.
• Plan and execute multi-channel demand generation programs targeting media agencies, brand advertisers, and AdTech buyers across JP and KR.
• Own MQL and SQL pipeline targets in partnership with Sales; track and optimize conversion at each funnel stage.
• Manage regional paid and owned channels including Facebook, Naver, Kakao, Google, LinkedIn, and local trade publications.
• Build and iterate on nurture workflows via marketing automation (HubSpot / Marketo) to convert inbound interest into qualified opportunities.
• Run ABM (Account-Based Marketing) programs targeting strategic enterprise accounts in both markets.
• Plan and execute regional events, roundtables, and webinars that generate pipeline and build brand credibility.
• Manage the company's presence at key industry events (e.g. ad:tech Tokyo, DigiAd Korea, Programmatic Day).
• Build and maintain relationships with local industry bodies, media associations, and trade press.
• Own the regional marketing budget; allocate spend across channels and report on ROI and cost-per-lead.
• Deliver regular campaign performance reports to APAC leadership with clear recommendations.
• Establish KPI dashboards and ensure full attribution visibility across the JP/KR marketing funnel.

Requirements

• 5–8 years of B2C marketing experience with clear ownership of product marketing or demand generation programs.
• Full professional fluency in Japanese, Korean, and English.
• Proven track record of building and executing GTM campaigns that directly generated pipeline and revenue.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, or equivalent) and CRM (Salesforce preferred).
• Strong analytical mindset; comfortable with data, attribution modelling, and funnel metrics.
• Ability to work independently across two markets with minimal oversight; self-starter with strong prioritisation skills.
• Direct experience in AdTech, MarTech, programmatic advertising, or the digital media supply chain (DSP, SSP, DMP, attribution).
• Established network within the Japanese or Korean advertising, media, or agency ecosystem.
• Prior experience in a regional or dual-market role covering both JP and KR simultaneously.

Skills

• Product Marketing
• Lead Generation
• Demand Generation
• Go-to-Market (GTM) Strategy
• Product Collateral Development
• Competitive Analysis
• Market Intelligence
• Buyer Persona Development
• Value Proposition Definition
• Sales Enablement
• Multi-channel Marketing
• Marketing Automation (HubSpot, Marketo)
• CRM (Salesforce)
• Account-Based Marketing (ABM)
• Event Planning
• Field Marketing
• Budget Management
• ROI Analysis
• Cost-per-Lead Analysis
• KPI Dashboarding
• Attribution Modelling
• Japanese Language Proficiency
• Korean Language Proficiency
• English Language Proficiency
• AdTech
• MarTech
• Programmatic Advertising
• Digital Media Supply Chain

Location

• Japan
• Korea

Work Type

• Full-time

Experience Level

• 5-8 years

About the Company

• YouAppi is a rapidly growing and advanced app retargeting company that is changing the way mobile marketers find and retain mobile app customers.