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About the Role

As Head of Ads Strategy & Operations, you will connect ad sales, product development, operations, and client delivery to ensure Trainline Advertising scales with clarity, consistency, and commercial impact. You will shape go-to-market plans, support the development and commercialization of new ad propositions, lead operational excellence, and build high-performing teams across Ads Strategy, Account Management, and Operations.

Responsibilities

Support the Ads Proposition Strategy Lead in shaping go-to-market strategy.
Develop sales enablement materials, including narratives, playbooks, training decks, and communication plans.
Partner closely with sales leadership to strengthen pipeline visibility, forecast accuracy, and conversion.
Set and evolve operational standards for ad delivery, measurement, quality, reliability, and service levels.
Lead and develop the Operations and Client Success teams.
Shape the strategy for the ad tech stack, including Google Ad Manager, SSPs, DSPs, consent frameworks, and measurement tools.
Own key ad tech partner relationships, including performance, costs, and commercial negotiations.
Drive client retention and growth through strong post-sale delivery, account management, campaign optimization, reporting, renewals, and client conversations.

Requirements

Significant experience in retail media, digital publishing, ad tech, or platform advertising, with a track record of helping scale a business beyond its early stage.
Experience leading teams across a broad remit, ideally including commercial strategy, account management, client success, and ad operations.
Strong commercial judgment, with experience supporting revenue growth, margin improvement, pricing, yield, pipeline discipline, and senior leadership reporting.
A strong understanding of the ad tech ecosystem, including Google Ad Manager, SSPs, DSPs, and programmatic delivery models.
Good knowledge of privacy-first advertising, consent management, and relevant frameworks such as GDPR and TCF v2.0.
Experience building operational rigor, scalable processes, documentation, and resilience into a growing business.
Confidence operating in ambiguity, creating clarity for others, and influencing outcomes across teams where you may not hold direct authority.
Excellent stakeholder management skills, with the ability to translate between technical and commercial audiences and influence product, sales, and operational priorities.

Skills

Google Ad Manager
SSPs
DSPs
Consent frameworks
Measurement tools
GDPR
TCF v2.0
Commercial strategy
Account management
Client success
Ad operations
Stakeholder management

Location

London
Paris
Barcelona
Milan
Edinburgh
Madrid

Work Type

Hybrid
Work from abroad policy

Experience Level

Senior

Benefits

Private healthcare & dental insurance
Generous work from abroad policy
2-for-1 share purchase plans
EV Scheme
Extra festive time off
Excellent family-friendly benefits
Clear career paths
Transparent pay bands
Personal learning budgets
Regular learning days

About the Company

Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.
Europe's number 1 downloaded rail app, with over 135 million monthly visits and £6.3 billion in annual ticket sales.
Collaborates with 270+ rail and coach companies in over 40 countries.
A FTSE 250 company driven by over 1,000 Trainliners from 50+ nationalities.
Focus on growth in the UK and Europe.
Trainline Advertising has proven its model, built repeat business, and is now scaling into a more mature, repeatable, and high-margin commercial engine across multiple European markets.

Equal Opportunity

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.