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About the Role
As a Lifecycle & Engagement Manager, you will drive engagement, retention, and long-term customer value across retail, partner, and white-label channels. You will influence customer engagement strategies, manage onboarding and migration journeys, and collaborate with cross-functional teams to support the growth of strategic partnerships.
Responsibilities
- Lead lifecycle engagement across key white-label and banking partners.
- Shape customer communications to drive onboarding, activation, migration, and retention.
- Build and optimize automated journeys in Braze.
- Manage stakeholder relationships and coordinate campaigns and approvals.
- Use customer insights to improve engagement and platform adoption.
- Collaborate with Product Marketing, Data, Compliance, and Performance teams to deliver seamless customer experiences.
Requirements
- Experience in CRM, lifecycle marketing, or customer engagement.
- Hands-on experience with Braze or a similar marketing automation platform.
- Experience working with external partners, clients, or B2B stakeholders.
- Strong analytical skills and a data-driven approach.
- Interest in financial services, investing, or fintech.
Skills
- Lifecycle marketing
- CRM management
- Marketing automation
- Stakeholder management
- Data analysis
- Customer engagement strategy
Work Type
- Full-time
- Onsite (5 days per week)
Benefits
- 5 additional annual leave days (My Days) per year.
- 5 extra annual leave days after 12 months of service.
- Birthday leave.
- Annual charity day.
- $0 trades for staff and family on CMC Markets Invest.
- Technical and performance training.
- Access to a benefits and wellbeing hub with retailer discounts.
- Free breakfast cereals, condiments, and coffee.
- Culture club activities including fitness, social events, and classes.
About the Company
- Global leader in CFD trading and share investing.
- Founded in 1989 as one of the world's first fintech companies.
- Listed on the FTSE250.
- Provides trading services to retail clients, banks, brokers, funds, and trading desks.
Equal Opportunity
- CMC Markets is an equal opportunities employer committed to creating a diverse and inclusive workplace.