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About the Role
At The Coca-Cola Company, Brand Managers craft a vision for the future of our brands, driving innovation and executing strategies for ingredients, innovation, design, and marketing.
Responsibilities
- Develops integrated marketing plans and outstanding execution in the marketplace.
- Leads category strategy utilizing consumer, category, commercial, and industry insights to create winning long-term plans.
- Delivers profitable, sustainable volume growth in the category while ensuring continuous improvement of long-term brand value.
- Manages the portfolio of established brands to meet company objectives, monitoring the marketplace for new opportunities.
- Develops a comprehensive understanding of the brand's consumer base to formulate integrated marketing and communication programs.
- Identifies proactive opportunities, competitive benchmarking, and insight-based strategy development for the existing portfolio.
- Manages consumer marketing resources efficiently and applies innovation pipeline for product and packaging development.
- Leads and develops effective working relationships with the extended marketing community, operations, and key stakeholders.
- Leads and participates in key global/regional projects to ensure synergy across markets.
- Coaches and develops members of the Marketing Team and participates in the selection process for Marketing associates.
Requirements
- Bachelor’s degree in Business/Marketing/Communications or related field required; Master’s degree is preferred.
- 12+ years of experience in a previous marketing role.
- 2+ years of experience in a brand management role with the ability to steward brand initiatives.
- Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) for trended consumer and volume dynamics analysis.
- Knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties).
- Ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) for marketing plan development.
Skills
- Brand Management
- Marketing Strategy
- Consumer Insights
- Market Analysis
- Product Development
- Communication
- Leadership
- Team Development
- Project Management
- Synergy
- Innovation
- Digital Platforms
- Marketing Insights
Location
- Tokyo, Japan
Work Type
- Full-time
Experience Level
- 12+ years of experience
- 2+ years in brand management
Education Level
- Bachelor's degree in Business/Marketing/Communications or related field
- Master's degree preferred
Benefits
- Opportunities to develop world-class skills
- International career opportunities
- Work on an iconic brand
- Exposure to world-class leaders
- Networking opportunities
- Exposure to emerging digital platforms and marketing insights
About the Company
- The Coca-Cola Company is a global community of passionate employees refreshing the world and making a difference.
- Innovation has been at the heart of our story since 1886, extending beyond new flavors and brands.
- We are a global organization seeking opportunities to embrace and champion progress.
- Our careers span across functions and are globally connected.
- The Coca-Cola global business system is composed of The Coca-Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world.
Equal Opportunity
- We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose.
- We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning.
- We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.