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About the Role

WGSN Consumer Tech is seeking a CMF Senior Strategist to join their global content team. This role requires significant research, design, and product development experience in CMF (colour, material, and finish) and application processes, with a proven track record in consumer electronics, home appliances, or automotive industries. The ideal candidate will possess technical knowledge of material technology and processes, with the ability to connect macro trend research with production knowledge and explore innovative material applications for responsible design. Strong written and visual communication skills are essential for interpreting CMF trends and creating future forecasts. This client-facing role involves content creation, editing, and managing junior team members, serving as a trusted CMF industry expert.

Responsibilities

Researching and creating solution-driven CMF forecasts demonstrating client needs across Consumer Tech categories and industries like automotive, fashion, interiors, and beauty.
Delivering content in written, image, video, or audio formats.
Advising on new CMF content needs based on client feedback to support the Consumer Tech content strategy.
Forecasting and tracking the Consumer Tech industry with quantitative and qualitative data across all markets and demographics.
Actively participating in content for WGSN’s Strategic Forecasting internal events.
Delivering traffic growth by evaluating internal data and client feedback to improve content standards and relevance.
Managing a team of international freelancers to commission and edit content.
Performing the main ‘peer review’ of CMF content created for relevant segments.
Collaborating with the Consumer Tech team and wider content teams across multiple Industries.
Traveling nationally and internationally to cover industry trade shows, conferences, and other events as required.
Working with Sales teams to support client relationships.
Speaking to clients regularly to understand their needs.
Servicing Enterprise Clients by delivering analyst calls and presentations.
Participating in marketing content such as live events, webinars, and podcasts.
Partnering with the Marketing department in the creation and delivery of promotional materials.
Providing quotes for press and broadcast media as required.
Behaving as a department Ambassador both internally and externally.

Requirements

Significant career experience within CMF trend research, product development, or content creation.
Deep understanding of CMF expertise.
Expert knowledge of the global market from macro to micro trends across product areas including automotive, consumer, technology, fashion, interiors, and lifestyle.
Ability to pinpoint trends that will impact the area of expertise.
Expert technical experience with Industrial design software programs, such as KeyShot and Adobe Creative Cloud.
Expert level of research, analysis, writing, and editing content.
Expert understanding of the role data and analytics play in commercial success.
Ability to analyse data and pinpoint trends that will impact the market.
Excellent written English.
Ability to take ownership of personal assignments, prioritise workload, manage and support other team members.
Excellent organisation, communication, and management skills.
Ability to work within an international team to ensure content or outputs are of a consistently high standard and submitted on time.
Ability to build strong working relationships with key stakeholders in the business, from Sales, Client Services, and Marketing.
Excellent presentation skills with proven experience in presenting to internal stakeholders, external clients, and events.
Must be a self-starter and able to work independently.
Experience working with automotive, fashion and/or interior CMF applications is a plus.
Technical knowledge of material technology and processes within the product design, consumer electronics, home appliance and automotive industries is vital.
Experience working with fashion and interior CMF applications is a plus.

Skills

CMF trend research
Product development
Content creation
Global market trend analysis
Industrial design software
KeyShot
Adobe Creative Cloud
Research
Analysis
Writing
Editing
Data analysis
Commercial success understanding
Written communication
Organisation
Communication
Management
Relationship building
Presentation
Microsoft Office
Google Workspace
Social media platforms
AI tools
Midjourney
ChatGPT
Gemini

Location

Asia
US

Work Type

Flexible working
Hybrid working
Agile working arrangements

Experience Level

Senior Strategist level
Significant career experience

Benefits

Flexible benefits tailored to personal needs

About the Company

WGSN is the global authority on consumer trend forecasting.
We help brands around the world create the right products at the right time for tomorrow’s consumer.
Our values: We Are Everywhere, We Are Future Focused, We Are Rigorous.
An inclusive culture is one of our key priorities.
We are committed to supporting the environment and sustainability.
Recognising great performance is a key part of our culture.
We have a truly flexible working environment.

Equal Opportunity

WGSN’s vision is to welcome all people of all identities as our customers and team members.
We believe that welcoming a range of diverse backgrounds and perspectives is the right thing to do and helps us create a more inclusive and better business.
If you require any reasonable adjustments that would make you more comfortable, please let us know so we can do our best to support you.