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About the Role

HGA is seeking a dynamic Marketing Manager to guide the national marketing strategy for our Engineering and E+I practice. This is a high-impact role for someone who wants to influence brand direction, elevate market presence, and lead a talented team within one of the nation’s most respected architecture and engineering firms. This role will partner with the Market Sector Leader, Market Strategist, and National and Regional BDs to execute the national marketing strategy and plan that supports market business goals and strategies. In collaboration with corporate marketing colleagues, the Marketing Manager oversees execution of a wide range of marketing activities including branding, communications, sponsorships, client events, digital marketing campaigns, awards, project photography and more. The individual manages a sector marketing team and oversees their work on pursuits as well as a broad range of marketing, communications, and other business development opportunities.

Responsibilities

Ensures that the national sector brand message framework is articulated in sector marketing materials.
Guides the execution of award submissions, sponsorships, memberships/associations, conferences, and thought leadership pieces to enhance visibility and credibility.
Collaborates with brand, communications, and digital teams to promote sector projects, news, and expertise across digital channels.
Supports execution of sector photography and video strategies.
Produces sector-specific marketing content including presentations, case studies, and conference handouts.
Implements sector marketing and business development strategy and plan in alignment with national sector business goals and firmwide strategic plan.
Continues to educate themselves and their team on industry trends and client preferences.
Manages sector-related marketing budgets and reports on ROI for specific sector-related tactics.
Monitors marketing performance metrics and reports on metrics regularly.
Provides vision and guidance to sector marketing coordinators on pursuit strategy and approach.
Provides planning and execution of client events and other relationship development activities.
Supervises sector marketing staff, coaches and guides on best practices, creates growth and development plans, and conducts performance reviews.

Requirements

Bachelor’s degree in Marketing, Business, Architecture, Engineering, or related field (Master’s preferred).
10+ years of experience in marketing or business development, with at least 3 years focused on the architecture, engineering, or construction (AEC) or other professional service industry.
Proficiency with CRM systems (e.g., Deltek Vantagepoint).
Working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, Adobe Acrobat/Reader, Photoshop, InDesign and Illustrator.
Marketing generalist with exposure to and experience with a wide range of marketing activities.
Strong understanding of the strategy, process, and messaging for pursuits, RFPs, and client interviews, and demonstrated collaboration with business development.
Knowledge of AIA, SMPS, or other industry organizations and certifications (e.g., CPSM) is a plus.
Submit resume for consideration.

Skills

Branding
Messaging
Award submissions
Sponsorships
Memberships/associations
Conferences
Thought leadership
Digital marketing
Photography
Video strategies
Content production
Marketing strategy
Business development strategy
Budget management
ROI reporting
Performance metrics reporting
Pursuit strategy
Client events
Team leadership
CRM systems
Microsoft Office Suite
Adobe Creative Suite

Location

Minneapolis
Milwaukee
San Francisco
Santa Monica
Boston
Washington, DC

Work Type

Hybrid

Experience Level

10+ years of experience
3+ years focused on AEC or other professional service industry

Education Level

Bachelor's degree in Marketing, Business, Architecture, Engineering, or related field
Master's preferred

Salary/Compensations

$109,000 - $138,800 depending on location, qualifications and experience.

Benefits

Annual bonus
Success sharing bonus program
401(k) guaranteed contribution
Paid parental leave
Medical insurance
Dental insurance
Life insurance
PTO
Short-term disability programs
Long-term disability programs

About the Company

HGA is one of the nation’s most respected architecture and engineering firms.
We design with impact—grounded in empathy, fueled by curiosity, and driven by meaningful collaboration.
We celebrate individuality, embrace flexibility, and thrive together in the office three days a week.
Join our nationally recognized, award-winning team of architects and engineers—and help us shape what’s next.