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About the Role

As Senior Product Marketing Manager, you will lead go-to-market (GTM) and product adoption efforts for your product portfolio, including positioning, messaging, feature launches, and enablement. You will enable internal teams to articulate product benefits and collaborate with product teams to bring features to market. Your work will have a meaningful impact, supported by a talented group of high-performing product marketers.

Responsibilities

Lead go-to-market (GTM) and product adoption efforts for your product portfolio.
Develop positioning and messaging for new feature launches, adoption, and retention initiatives.
Create programs to empower customers for success.
Enable sales, marketing, support, and customer success teams to communicate product benefits effectively.
Partner with product team counterparts to develop strategies for bringing features and product enhancements to market.
Create product messaging, campaigns, and strategies that differentiate Clio.
Build and execute tactical marketing plans to increase product and feature adoption and support retention.
Engage with customers to gather feedback on products.
Collaborate with data insights, strategic research, customer marketing, and competitive intelligence teams to develop market research.
Build experiments, test theories, and share learnings with cross-functional teams.
Utilize data, customer feedback, prospect understanding, and market/competitive intelligence to drive initiatives for your product line.
Track and report on marketing performance and KPIs, maintaining an understanding of product-line performance metrics.

Requirements

6+ years of experience in product marketing and/or sales enablement.
Demonstrable experience in going beyond basic AI application.
Strong writing skills for crafting compelling stories.
Adept at using analytics platforms and insights to inform recommendations.
Ability to ground ideas in strategy, balance them against company-wide implications, and design effective tactical approaches.
Habit of uncovering opportunities, investigating drivers, and predicting outcomes.
Methodical approach to structuring work and prioritizing.
Bias toward action and a drive to get things done.
Enjoyment of working collaboratively with teams and cross-functionally.
Habit of thinking outside the box in marketing approaches.
Self-starter, naturally curious, resourceful, and motivated.

Skills

Product Marketing
Sales Enablement
AI
Legaltech
Enterprise Customer Experience
Storytelling
Data Analysis
Strategic Thinking
Tactical Planning
Intellectual Curiosity
Agility
Collaboration
Creativity
Self-Starter

Location

Burnaby
Toronto
Calgary
New York
Remote (Canada, excluding Quebec)

Work Type

Hybrid
Remote

Experience Level

Senior

Salary/Compensations

$119,000 to $140,000 to $161,000 CAD

Benefits

Competitive, equitable salary
Top-tier health benefits
Dental insurance
Vision insurance
Flexible time off policy (20 days encouraged)
$2000 annual counseling benefit
RRSP matching
RESP contribution
Clioversary recognition program

About the Company

Clio is the global leader in legal AI technology, empowering legal professionals and law firms to work smarter, faster, and more securely.
We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
Clio is a Human and High Performing AI company, using artificial intelligence to improve operations.
Headquartered in Vancouver, Canada, Clio has grown to over 2,000 employees across offices globally.
Recognized as a top place to work in product marketing and team of the year.

Equal Opportunity

We are dedicated to diversity, equity and inclusion.
We foster an environment where teams feel included, valued, and enabled.
We believe different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation.
We are committed to equal employment and encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process.