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About the Role

The Senior Brand Designer will play a central role in elevating and modernizing how The Fertility Partners' brands show up in the world, creating more distinctive, cohesive, and effective creative across every channel and touchpoint. This is a high-ownership, hands-on role requiring exceptional craft, strong conceptual thinking, and the judgment to balance brand-building with performance.

Responsibilities

• Own the visual expression of TFP and clinic brands across all marketing and communication channels.
• Lead creative development for campaigns, launches, events, and major brand initiatives from concept through execution.
• Serve as the creative voice within cross-functional discussions, helping translate strategy and messaging into compelling visual experiences.
• Champion high standards of design quality, consistency, and craft across the organization.
• Continuously evolve and strengthen brand identities and clinic sub-brands to support a growing network, ensuring visual consistency and differentiation across markets.
• Own and evolve the brand design system across all brands and marketing channels.
• Build templates, frameworks, asset libraries, and reusable components that enable faster production without sacrificing quality.
• Establish clear standards, guidelines, and best practices that allow teams to create on-brand assets independently.
• Ensure visual consistency across campaigns, websites, presentations, social channels, and clinic materials.
• Identify opportunities to improve creative workflows, efficiency, and scalability as production volume grows.
• Bring campaigns to life through social content, paid media creative, landing pages, presentations, marketing collateral, launch materials, and event assets.
• Design creative that balances brand-building with performance objectives, supporting acquisition, conversion, engagement, and awareness goals.
• Partner with Marketing leadership to develop creative concepts, A/B test variations, and performance-driven campaign assets.
• Create visual assets for events, conferences, webinars, thought leadership initiatives, and content distribution.
• Ensure creative execution remains consistent across channels while adapting appropriately to audience and platform requirements.
• Own the visual design of TFP and clinic websites, helping create modern, high-converting digital experiences.
• Design landing pages and campaign experiences that improve engagement and conversion performance.
• Partner closely with developers and external agencies to deliver polished, performant digital experiences.
• Deliver clean, build-ready designs and specifications that translate effectively into production.
• Own and evolve digital design standards and component libraries that support scalable website development.
• Stay current on design trends, digital experiences, creative technologies, and competitive best practices.
• Experiment with AI-enabled workflows that improve ideation, production speed, and creative scale while maintaining quality.
• Explore new formats, tools, and approaches that strengthen brand visibility and audience engagement.
• Contribute to a culture of experimentation, continuous improvement, and creative excellence.

Requirements

• 5+ years of professional design experience with a portfolio demonstrating both brand and marketing work, including conceptual thinking, not just execution.
• Proven experience designing campaigns, social content, landing pages, presentations, websites, and marketing assets that drive engagement and performance.
• Strong understanding of design principles, typography, visual hierarchy, color theory, branding, and digital user experience.
• Strong creative judgment and the ability to articulate the "why" behind design decisions, balancing quality with practicality when constraints arise.
• Excellent communication skills and confidence presenting, defending, and refining creative concepts with stakeholders and senior leaders.
• Demonstrated ability to manage multiple projects simultaneously while maintaining exceptional attention to detail and quality.
• Experience working within healthcare, professional services, consumer services, or other trust-based industries.
• Experience designing for performance marketing, including paid media creative, landing pages, and conversion-focused campaigns.
• Experience creating executive presentations, investor materials, or C-suite communications.
• Experience using AI tools to support creative ideation, production, and workflow optimization.

Skills

• Figma
• Adobe Creative Suite

Experience Level

• 5+ years of professional design experience

About the Company

• Fertility care is deeply personal. Patients come to The Fertility Partners brands during some of the most emotional, complex, and high-stakes moments of their lives. In those moments, strong brands matter. They build trust, create connection, and help patients feel confident in choosing a clinic and taking the next step in their journey.