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About the Role
Ripple is seeking a highly motivated, process-oriented, and data-driven Marketing Operations Manager to join the growth marketing team. This role involves managing the marketing tech stack, overseeing database management, and ensuring seamless campaign execution and automation to support global financial system improvements.
Responsibilities
- Monitor and optimize database health, including segmentation and enrichment.
- Build and maintain demand generation campaign reports for senior leadership.
- Manage the lead pipeline from initial contact to sales handoff.
- Optimize and troubleshoot marketing attribution models.
- Administer and optimize marketing technologies and their integration with Salesforce CRM.
- Develop and manage email nurture programs for prospect engagement and retention.
- Ensure compliance with GDPR, CCPA, and global data privacy regulations.
- Enable data-driven decision-making through program performance analysis.
- Partner with internal teams and agencies to ensure seamless campaign execution.
- Train and support colleagues on marketing tools and processes.
- Recommend improvements to marketing operations, attribution, and automation strategies.
Requirements
- 4+ years of marketing operations experience, ideally in B2B SaaS or demand generation.
- Deep expertise with Salesforce CRM and marketing automation platforms like Pardot or HubSpot.
- Proven record of managing and integrating a modern MarTech stack.
- Ability to translate data into actionable insights for budget and campaign decisions.
- Experience in process implementation to increase team efficiency.
- Strong collaboration skills for working with cross-functional teams.
Skills
- Marketing Operations
- Salesforce CRM
- Pardot
- HubSpot
- LeanData
- Demandbase
- Data Analysis
- Marketing Attribution
- Email Marketing
- GDPR/CCPA Compliance
Work Type
- Full-time
- Hybrid
Experience Level
- 4+ years
Salary/Compensations
- Competitive salary
- Bonuses
- Equity
Benefits
- Professional development budget
- Competitive physical and mental healthcare
- Retirement benefits
- Family forming and support benefits
- Employee giving match
- Mobile phone stipend
- R&R days
- Wellness reimbursement
- Generous vacation policy
- Industry-leading parental leave
- Catered lunches and stocked kitchens
About the Company
- Ripple builds crypto solutions for financial institutions, businesses, governments, and developers to improve the global financial system.
Equal Opportunity
- Ripple is an Equal Opportunity Employer committed to building a diverse and inclusive team without discrimination based on race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical or mental disability, medical condition, military status, or any other protected characteristic.