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About the Role

CHANEL is seeking a Senior Manager, Salesforce Marketing Cloud Technical Architect to join the TECH CRM team in New York City. This role is crucial for overseeing the SF Marketing platform and supporting the broader Marketing Technology ecosystem. Responsibilities include setting technical standards, ensuring release quality, and guiding integration and data design. The goal is to reduce repeat incidents, streamline campaign builds, and enable secure data integration, ultimately decreasing support tickets.

Responsibilities

Design robust Marketing Cloud architecture, including data models and automation frameworks.
Influence platform configurations, custom development, and integration patterns.
Provide technical oversight of Salesforce Marketing Cloud connectivity with CRM, client engagement channels, and personalization platforms.
Develop APIs, data connectors, and middleware for real-time data flow.
Build and refine advanced automations using Automation Studio and Journey Builder, leveraging scripting.
Lead the technical integration of dynamic content, segmentation, and personalization logic.
Model client data, orchestrate ETL processes, and define data extension strategies.
Maintain data hygiene, security, and compliance across all integrated systems.
Establish and enforce best practices in coding, documentation, and platform management.
Guide and train developers, administrators, and marketers on SFMC capabilities.
Act as the technical bridge between business stakeholders, Tech, and Salesforce support.
Document and explain data models.
Develop and share reusable query templates, dashboards, and reports.
Implement and enforce stringent data privacy standards and regulatory requirements.
Extract, transform, and analyze large datasets using SQL in BigQuery.
Build and maintain Looker dashboards and visualizations.
Generate detailed, technical solutions to support data-driven decision-making.

Requirements

Minimum of 7 years of hands-on technical architecture experience with Salesforce Marketing Cloud and other leading marketing automation platforms.
In-depth understanding of marketing data processing, including data segmentation, transformation, and audience management.
Strong analytical skills with the ability to interpret data, generate insights, and optimize marketing campaigns.
Proficient with data integration tools and processes for connecting Salesforce Marketing Cloud to other systems.
Experience with API integrations, ETL processes, and third-party data connectors.
Working knowledge of data privacy regulations (e.g., CCPA, GDPR) and best practices in managing customer data securely.
Demonstrated ability to troubleshoot, resolve data issues, and ensure data quality within marketing technology environments.
Ability to work collaboratively in cross-functional teams and manage multiple projects.
Ability to communicate with technical and executive stakeholders.
Minimum of 5 years of Salesforce Marketing Cloud expertise.

Skills

Salesforce Marketing Cloud
Marketing Automation Platforms
Data Segmentation
Data Transformation
Audience Management
Data Analysis
Marketing Campaign Optimization
Data Integration
API Integrations
ETL Processes
Third-Party Data Connectors
Data Privacy Regulations (CCPA, GDPR)
Customer Data Security
Data Quality Management
Cross-functional Collaboration
SQL
BigQuery
Looker Dashboards
Automation Studio
Journey Builder
Scripting

Location

New York City
Piscataway, NJ

Work Type

Hybrid

Experience Level

Senior Manager
Minimum of 7 years of experience in Technical Architecture
Minimum of 5 years of Salesforce Marketing Cloud expertise

Education Level

Bachelor’s degree or equivalent experience
Master’s degree is a plus
Salesforce Certifications- Marketing Cloud Administrator is strongly preferred

Salary/Compensations

$87,500-$190,000

Benefits

Dedicated paid time off for wellbeing (2-week August Office Closure)
Wellbeing fund
Parental leave
Fertility support
MilkStork
Care.com Membership
Generous paid time off policies (vacation, holiday, sick, volunteer days)
401K and other incentives
Robust healthcare offerings (medical, dental, vision, MDLIVE, One Medical)
Flexible Spending Accounts (Health Care & Dependent Care)
Health Savings Account
Employee Assistance Program
Life insurance
Accidental Death & Dismemberment
Short Term Disability
Long Term Disability
Health Advocate
International Business Travel Accident & Medical
Commuter Transit & Parking

About the Company

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress.
We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams.
Chanel is a world leader in creating, manufacturing and distributing luxury products.
Founded by Gabrielle Chanel in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations.
Chanel employs more than 32,000 people worldwide.
As an independent company, its core values are grounded in: Exceptional creation and client experience, Nurturing human potential, Having a positive impact – on people, the environment and communities around the world.
The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.
Chanel remains committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.

Equal Opportunity

At CHANEL, we are intentional in promoting Diversity & Inclusion.
We foster respect, empathy, and dignity for all.
We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients.
We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.