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About the Role

The Marketing Coordinator is responsible for marketing, social media, online e-marketing, public relations, and promotions for AEG Presents and Goldenvoice festivals. This position will develop promotional initiatives with artists and the community to promote a positive brand image and sell tickets. The Marketing Coordinator may also be responsible for coordinating the work of street teams for show promotions.

Responsibilities

Builds and maintains ad plans for festivals.
Assists in coordination of media buying.
Creates work orders for radio, television and manages flyer distributions.
Evaluates and revises plans as necessary to increase ticketing revenue and event exposure.
Creates, previews, and reviews press releases as needed.
Coordinates the distribution of press requests with the publicist.
Serves as a public relations liaison.
Adds new shows, schedules releases, and updates information as needed.
Monitors marketing trends regionally and with artists, and implements new marketing strategies and campaigns based on current trends.
Analyzes fan base to target specific demographics to promote festivals.
Helps coordinate and advance day-of-show activities including radio station set ups, remote broadcasts, and escorting media photographers and news crews.
Creates, proofreads, and distributes newsletters.
Orders and deploys e-cards and e-blasts with AXS Advantage tool.
Checks that information and links are correct, communicates errors to designers, checks for accuracy, communicates errors, and signs off on the final version.
Researches new promotional activities and prizes for online social media giveaways.
Collaborates with artists to promote shows on their social media accounts.
Designs appropriate posting schedules that correspond with various event-related deadlines: announce, on sale, maintenance, and backend.
Monitors budget and accounting for marketing efforts and keeps management up-to-date on potential overages.
Provides reports for marketing costs.
Maintains good working relationships with partners, co-promoters, and media.
Develops special initiatives to involve the community in events.
Organizes artist promotions and giveaways.
May participate in hiring and training of street teams.
May also be responsible for the upload of expense reports, updating of office calendars, ordering of supplies, and general office administration.

Requirements

High School Diploma or its equivalency
2-4 years of related work experience
Experience calendaring events
Knowledgeable and skilled in MS Office (Excel, Word, Outlook and Photoshop)
Basic accounting knowledge
Strong written and verbal communication skills
Strong PR skills, social media savvy, and organization skills
Must have strong work ethic, problem-solving, and prioritization skills
Must be able to work independently and as part of a team
Creative thinker; thinks “outside the box”
Knowledge of the music industry preferred

Skills

MS Office (Excel, Word, Outlook and Photoshop)
Public Relations
Social Media
Organization
Work Ethic
Problem Solving
Prioritization
Independent Work
Teamwork
Creative Thinking
Music Industry Knowledge

Experience Level

2-4 years

Education Level

High School Diploma

Salary/Compensations

$21.79-$28.26

Benefits

Medical insurance
Dental insurance
Vision insurance
Paid holidays
Vacation time
Sick time
Company paid basic life insurance
Voluntary life insurance
Parental leave
401k Plan (with a current employer match of 3%)
Flexible spending account options
Health savings account options
Wellness offerings

About the Company

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment.
Annually, AEG hosts more than 160 million guests, promotes more than 10,000 shows, and presents more than 22,000 events around the world.
AEG is committed to innovation, artistry, and community.
AEG leverages the power of its 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform, and global sponsorship activations to create memorable moments.
AEG strives to build a diverse and inclusive company that reflects the artists, athletes, and fans that it hosts.
AEG reaches beyond traditional boundaries to support the communities in which it operates.
AEG minimizes its impact on the environment by adopting sustainable practices throughout its business operations.

Equal Opportunity

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions.
We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.