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About the Role

Genius Sports iGaming division powers a new era of betting and gaming advertising by combining programmatic media buying, live sports data, and fan intelligence. We are seeking a Head of Sales – Betting & Gaming media to drive direct commercial relationships with iGaming operators and sportsbooks across Europe, managing a team of sales representatives. This senior, hunter-led role focuses on new business growth, owning the full revenue cycle, senior client relationships, and closing high-value programmatic deals. Success requires deep programmatic expertise, a strong understanding of iGaming marketing, and the ability to translate data into measurable commercial outcomes.

Responsibilities

Own and grow direct programmatic revenue across Tier 1 and Tier 2 sportsbooks and iGaming operators in Europe, selling managed service programmatic solutions and Deal ID-based buying.
Act as the senior commercial relationship owner with C-level, Director, and Head-of-Marketing stakeholders.
Develop and execute strategic account plans aligned to new business revenue goals, priority operators, key sports, season calendars, and in-game signals.
Own and execute end-to-end sales cycles across display, digital video CTV, in-app, and DOOH.
Sell and activate managed service programmatic campaigns and Deal ID-based buying, leveraging proprietary data and real-time sports signals.
Partner closely with Product, Trading, Marketing, and Customer Success teams to shape advertiser solutions.
Own pipeline management, forecasting, and revenue performance through Salesforce, focusing on deal quality and scalable growth.
Stay ahead of European betting and gaming market dynamics, including regulatory considerations and competitive offerings.
Represent Genius Sports at key industry events, client forums, and executive-level meetings.

Requirements

7+ years of experience in digital and programmatic advertising sales, with 3+ years specifically selling media services to Sportsbooks and iGaming operators.
Previous experience managing a sales team while maintaining accountability for personal sales targets and overall team performance against revenue goals.
Proven success selling programmatic media solutions directly to Sportsbook and iGaming operators.
Strong understanding of managed service programmatic models, DSPs, PMPs, PG, Deal IDs, audience targeting, in-app environments, and programmatic buying workflows.
Demonstrated ability to sell performance-driven media tied to measurable outcomes such as acquisition, reactivation, retention, and lifetime value.
Experience owning complex, enterprise-level sales cycles from initial strategy through to close.
Strong commercial acumen with disciplined pipeline management and forecasting.
Ability to build trusted, senior-level relationships with operator-side stakeholders (CMO, VP Marketing, Head of Growth, Digital etc).
Excellent communication, negotiation, and presentation skills.
Able to demonstrate an entrepreneurial, self-directed approach, focused on new business and building scalable growth.

Skills

Programmatic media buying
Live sports data
Fan and casino player intelligence
Salesforce
Managed service programmatic models
DSPs
PMPs
PG
Deal IDs
Audience targeting
In-app environments
Programmatic buying workflows
Performance-driven media
Pipeline management
Forecasting
Communication
Negotiation
Presentation

Location

Europe

Work Type

Hybrid
Office-first

Experience Level

Senior
Management

Benefits

Competitive salary
Range of benefits
Support for employee wellbeing
Opportunities for skills, experience, and career growth

About the Company

Genius Sports iGaming division powers a new era of betting and gaming advertising, where real-time moments, proprietary data, and curated inventory drive measurable outcomes for sportsbook and iGaming businesses.
We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together.
We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference.
Learn more about our values and culture at Culture | Genius Sports.

Equal Opportunity

Let us know when you apply if you need any assistance during the recruiting process due to a disability.