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About the Role

This is a high-ownership role at the center of GitGuardian's growth story, leading a cross-functional team spanning Demand Generation, Field Marketing, and GTM Engineering to drive pipeline, activate the market, and ensure efficient go-to-market operations. You will set the direction, build systems, develop the team, and be accountable for pipeline numbers.

Responsibilities

• Own the pipeline engine: set the demand gen strategy across all channels and hold the team accountable to pipeline targets
• Lead ABM at scale: build and refine account-based programs targeting F500 and mid-market enterprise accounts
• Drive channel efficiency: continuously optimize spend allocation, CAC, and funnel conversion
• Develop the Sales & BDR interface: define marketing-sourced lead handoff, nurturing, and follow-up processes
• Own the event strategy and execution: set the portfolio of events to generate pipeline and build brand presence
• Activate regional GTM: deploy field programs supporting territory-level sales goals
• Build a community presence: develop relationships with practitioner communities
• Lead GTM tech stack decisions: own the tooling layer powering marketing execution
• Drive GTM efficiency: identify and eliminate friction in the lead and account journey
• Enable AI-powered GTM programs: leverage AI tools to scale personalization, outreach quality, and campaign velocity
• Own the growth roadmap: translate ARR ambitions into a quarterly marketing plan
• Develop the team: manage, coach, and recruit across Demand Gen, Field Marketing, and GTM Engineering
• Report to the CMO and executive committee: present pipeline performance, channel effectiveness, and strategic recommendations
• Operate as a senior GTM partner: align with VP of GTM, Sales leadership, and RevOps on targets, account priorities, and quarterly plays

Requirements

• 10+ years of experience in B2B marketing, with a meaningful portion in demand generation, growth, or integrated marketing leadership
• Background in the cybersecurity industry, or a closely adjacent technical category
• Proven track record owning pipeline targets
• Experience managing cross-functional marketing teams, including demand gen and field
• Deep understanding of enterprise GTM motions: multi-touch ABM, sales-marketing alignment, BDR programs, and the full funnel
• High business acumen: think in terms of revenue, not activities
• Hands-on and strategic in equal measure

Skills

• Experience marketing to both technical and executive audiences
• Familiarity with AppSec or IAM tooling landscape
• GTM engineering fluency: worked directly with tools like Clay, HubSpot, or custom automation stacks
• Prior experience at a company scaling to $100M+ ARR in the enterprise market
• International team management experience

Location

• New York City, NY

Work Type

• Hybrid

Experience Level

• 10+ years

Salary/Compensations

• $220K-$250K

Benefits

• 25 days of PTO
• 10 public holidays
• Health, Dental & Vision insurance (80% coverage)
• Short term & long term disability insurance (100% paid)
• Travel policy including to annual off-sites
• Up to $300 towards home office set-up
• Monthly remote work stipend $70
• Complimentary access to Talk Space
• Referral bonus of $4000
• Pre-tax commuter plan access
• 401(k) with Empower - 3% match

About the Company

• GitGuardian is a global cybersecurity scale-up based in Paris, New-York City, and Boston.
• Early investors include the co-founder of GitHub, Scott Chacon, and Docker's co-founder, Solomon Hykes.
• GitGuardian leads in Non-Human Identity security, offering end-to-end solutions for secrets detection, remediation, observability, and prevention of leaks.
• Solutions are used by over 600K developers worldwide.

Equal Opportunity

• GitGuardian is committed to building a diverse, equitable and inclusive workforce.
• We ask for gender information to understand applicant pool diversity and track hiring progress; this information is optional and not used in hiring decisions.
• We welcome all without regard to age, race, color, religion, gender identity and expression, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, citizenship, national origin, disability, military status, veteran status, political affiliation, or any other protected characteristics.
• All aspects of employment will be solely based on merit and qualifications related to professional competence.
• GitGuardian operates on a principle of mutual respect and acceptance, and every employee must follow GitGuardian's anti-harassment and anti-discrimination company policies.