About the Role
We are seeking a strategic and customer-focused Product Marketing Manager to lead messaging, positioning, competitive intelligence, and go-to-market execution for our product portfolio. This role serves as the bridge between Product, Sales, and Marketing to ensure solutions are effectively positioned for healthcare audiences and successfully launched.
Responsibilities
- Develop compelling messaging and differentiated value propositions for key healthcare personas
- Create and maintain sales enablement materials including pitch decks, battle cards, one-pagers, case studies, and product collateral
- Lead competitive intelligence efforts including market analysis, competitor monitoring, and strategic positioning
- Drive go-to-market planning and execution for product launches and feature releases
- Conduct win/loss analysis to identify market trends, customer insights, and sales opportunities
- Partner with Product, Sales, Customer Success, and Demand Generation teams to align messaging and market strategy
- Support field teams with product positioning, customer-facing narratives, and objection handling
- Develop persona-driven content and campaigns to improve customer engagement and product adoption
- Measure and report on launch performance, content effectiveness, and market impact
- Perform all other job-related duties as assigned
Requirements
- Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field, or equivalent practical experience
- 3+ years of experience in product marketing, product management, marketing, or a related go-to-market role
- Deep understanding of healthcare workflows and stakeholder priorities
- Strong background in competitive research and market analysis
- Exceptional storytelling, positioning, and communication skills
- Experience developing sales enablement content and supporting revenue teams
- Proven ability to manage cross-functional product launch initiatives
- Analytical mindset with the ability to translate market insights into actionable strategies
Skills
- Product marketing
- Go-to-market strategy
- Competitive intelligence
- Sales enablement
- Market analysis
- Storytelling
- Cross-functional collaboration
- Healthcare industry knowledge
Experience Level
- 3+ years of experience
Education Level
- Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field
About the Company
- Mosai is an intelligent care coordination platform that unites data, people, and processes to improve healthcare outcomes.
- The platform helps home-based care organizations thrive in value-based care.
Equal Opportunity
- Mosai is an equal opportunity employer.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, disability, or other legally protected status.
- Mosai is an E-verify employer.
