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About the Role

Lead industry marketing strategy across industry verticals within the Portfolio Business Unit at Emerson Test and Measurement (T&M). Own execution of multi-channel industry marketing programs, align cross-functional teams, manage the industry marketing calendar, and measure performance to drive pipeline and revenue growth.

Responsibilities

• Own and drive execution of industry-specific marketing initiatives across digital, events, content, and social channels.
• Create and execute multi-channel plans to deliver industry messaging to the right audiences.
• Leverage global marketing-led activities to target industry audiences with amplification tactics.
• Own the industry marketing calendar and manage cross-functional dependencies.
• Measure and optimize initiative performance against key metrics including demand responses, leads, generated or influenced pipeline, and marketing contribution to revenue.
• Provide audience guidance to inform marketing planning in collaboration with global campaign managers.
• Report on inbound and outbound metrics across the marketing funnel.

Requirements

• 8+ years of relevant experience in B2B marketing execution, ideally in technology or industrial sectors.
• Proven ability to plan and orchestrate multi-channel marketing initiatives across digital and physical channels.
• Strong project management skills with experience managing complex calendars and cross-channel dependencies.
• Analytical mindset with demonstrated ability to measure and optimize ROI of tactics and initiatives.
• Excellent communication skills to maintain message consistency across channels and stakeholders.
• Ability to collaborate cross-functionally with technical and product marketing, and global marketing teams.
• Self-motivated and collaborative work ethic.
• Comfortable communicating across organizational and functional levels to discuss strategy and tactics with your respective stakeholders.
• Authorized to work in the United States without sponsorship now and in the future.

Skills

• Marketing to industry verticals such as life sciences, energy, electrical machinery, or data center infrastructure.
• Driving measurable market share growth and share-of-voice.
• Familiarity with demand generation funnels, lead conversion, and pipeline influence strategies.
• Experience working with system integration partners and/or distribution channels in a multi-tier go-to-market model.
• Scrappy and creative with a bias for results.

Location

• United States

Work Type

• Full-time

Experience Level

• Principal

Benefits

• Variety of medical insurance plans, with dental and vision coverage
• Employee Assistance Program
• Profit sharing retirement
• Tuition reimbursement
• Employee resource groups
• Recognition
• Flexible time off plans
• Paid parental leave (maternal and paternal)
• Vacation and holiday leave

About the Company

• Emerson is a global leader in automation technology and software.
• Through deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
• With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.
• We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries.
• At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable.
• We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet.
• You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs.
• We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large.
• We take this responsibility seriously and strive to make a positive impact through every endeavor.
• At Emerson, you’ll see firsthand that our people are at the center of everything we do.

Equal Opportunity

• Emerson is an Equal Opportunity/Affirmative Action employer.
• All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status.
• We are committed to providing a workplace free of any discrimination or harassment.