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About the Role

The Brand Marketing Manager will oversee brand campaigns, content creation, and sponsorships across the US, CA, and UK, managing strategy, execution, and performance.

Responsibilities

• Lead integrated brand campaigns across US, CA, and UK from brief to launch, partnering with PR, product marketing, and media teams across TV, CTV, OOH, audio, influencer, social, and sponsorships.
• Write insight-led creative briefs that clearly define audience, objectives, messaging, and success metrics.
• Own day-to-day creative development and production, managing timelines, feedback, and quality across agencies, vendors, and the internal creative team.
• Serve as brand steward, ensuring all creative reflects CarGurus' brand platform consistently across every geo, channel, and cross-functional touchpoint.
• Evaluate and manage sponsorships end-to-end: assessing fit and ROI potential, executing activation, and amplifying across paid and owned channels.
• Sell campaign and sponsorship ideas to senior leadership with a clear strategic rationale, creative vision, and expected impact.
• Build executive-ready reporting that translates brand efforts into business impact with clear insights and future investment recommendations.
• Partner cross-functionally with performance marketing, product marketing, analytics, PR, and sales; track budgets across creative and sponsorship programs.

Requirements

• 5–8 years in brand marketing, ideally in consumer-facing, digital-first environments where you’ve managed a sizable budget.
• Proven track record leading integrated campaigns end-to-end — strategy and brief through launch and reporting.
• Strong creative instincts with the ability to give clear, effective direction to agencies and partners.
• Experience evaluating, negotiating, and managing brand sponsorships or partnerships.
• Solid grasp of brand strategy and its impact on business outcomes, with a data-driven approach to balancing brand building with bottom-line results.
• Strong leadership, organization, and communication skills — written, verbal, and presentation.
• Analytical mindset with the ability to generate insights from diverse data sources and reporting tools (e.g., Google Analytics, Sprout Social).

Skills

• Google Analytics
• Sprout Social

Location

• US
• CA
• UK

Work Type

• Hybrid

Experience Level

• 5-8 years

Salary/Compensations

• $113,000—$142,000 USD

Benefits

• Equity for all employees
• Career development programs
• Corporate giving programs
• Employee resource groups (ERGs) and communities
• Flexible hybrid model
• Robust time off policies
• Daily free lunch
• New car discount
• Meditation and fitness apps
• Commuting cost coverage

About the Company

• CarGurus (NASDAQ: CARG) is the largest and fastest-growing automotive marketplace, profitable for over 15 years.
• Our mission is to give people the power to reach their destination.
• We are moving the entire automotive journey online, guiding customers through every step from selling an old car to financing, purchasing, and delivering a new one.
• Tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products.
• We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth.
• Disrupting a trillion-dollar industry requires fresh and diverse perspectives.

Equal Opportunity

• CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process.
• We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
• We foster an inclusive environment that values people for their skills, experiences, and unique perspectives.
• We encourage you to apply even if you don’t check every box listed in the job description.
• We encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support.
• We want to know what only you can bring to CarGurus.