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About the Role

Known's Media Science team leverages advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising spend. We collaborate with clients to align business goals with meaningful metrics and execute media buys across all channels to achieve target outcomes. As a Senior Director, Search, you will be responsible for search performance across a client portfolio, setting strategy, developing the team, and serving as the primary senior client contact. You will lead paid search management, cross-channel strategy, and optimization, while also providing insights on how generative AI is transforming search behavior and paid media execution.

Responsibilities

Own performance and client relationships across your portfolio, meeting targets and delivering clear, data-grounded narratives
Set the overall strategy for paid search and generative AI search (including Performance Max, AI-powered Smart Bidding, and emerging gen AI ad surfaces), across multiple clients
Define and enforce best practices across the team, including testing frameworks, QA standards, and knowledge-sharing processes
Manage, develop, and hire direct reports; own the professional development of the full search team under you
Act as executive escalation point for client issues, coordinating resolution across disciplines
Translate client business objectives into search strategies, and connect search activity to broader channel plans
Oversee day-to-day management of advertising spend across paid search
Advise clients and internal teams on how machine learning, automation, and generative AI tools can improve search performance
Build and present media plans, performance reports, and strategic recommendations to client leadership
Build and grow search practice with an eye to the future, which may include changes in Search and AI landscape, evolution of overall paid media landscape, and other cross channel knowledge sharing.

Requirements

A degree from a well-regarded college or university
8+ years of hands-on experience managing paid search strategy and execution in a digital agency or comparable environment
Demonstrated experience managing gen AI-powered search campaigns, including Performance Max, Responsive Search Ads, Smart Bidding and emerging generative ad formats across Google and Microsoft
Working knowledge of SEO, including technical SEO, content strategy, and the intersection of organic and paid search
Experience managing and growing a team of at least 4-6 people
Track record managing clients directly at a senior level
Experience in translating goals to KPIs
Ability to think creatively and question conventional platform or channel approaches when the situation calls for it.

Skills

Strong grasp of the math behind media buying: statistics, attribution models, and measurement frameworks
Ability to evaluate and direct work across paid search and gen AI search in a single coherent strategy
In-platform fluency with Google Ads and Microsoft Advertising, including AI-powered campaign types
Experience with search audience strategies, keyword architecture, and budget scaling across verticals
Excellent communication and presentation skills, including the ability to explain technical concepts to non-technical clients
Experience working with data scientists or technical teams on measurement and optimization problems is a plus
Translates business problems into specific, solvable media questions and delivers high-quality work against them
Delegates effectively to a team with varying levels of experience
Holds a high bar for accuracy in reporting and analytics, for their own work and others'
Collaborative by default; builds trust across media, analytics, and client teams

Experience Level

8+ years of hands-on experience managing paid search strategy and execution
Experience managing and growing a team of at least 4-6 people
Senior level client management experience

Education Level

Degree from a well-regarded college or university

Salary/Compensations

$170K-$185K

Benefits

Unlimited paid time off
401k with company matching and no vesting period
Annual bonuses
Generous medical plan
Paid parental leave

About the Company

Known is a data science firm and creative agency collaboration.
We were founded with PhD data scientists and award-winning creatives working together.
Our structure has earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies.
We serve clients in finance, tech, entertainment, consumer goods, and real estate.
We are distributed across the U.S. and are ambitiously driven.
Our culture is built on four values: We are one team. We see the good. We never stop learning. There’s always a better way.
We aim to build a legacy with talented people from diverse backgrounds, encouraging them to bring their whole selves to work and shape our culture.

Equal Opportunity

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.