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About the Role

You’ll lead marketing across the entire business, with several products, multiple priority verticals and two distinct go-to-market motions. This role involves building the marketing engine for a business with strong product, a loyal customer base, and real momentum.

Responsibilities

• Define the marketing strategy and OKRs, goals, and operating cadence.
• Own and advance paid acquisition through rigorous testing and experimentation.
• Develop content into a flagship strength, focusing on thought leadership, SEO, and GEO.
• Build the data and systems foundation for marketing operations in collaboration with RevOps.
• Enhance Modulr's market presence through strategic product marketing, ICP definition, positioning, and messaging.
• Launch and grow Account-Based Marketing (ABM) for large enterprises.
• Develop the partner-led motion for SME acquisition.
• Shape the emerging product-led growth (PLG) motion for SME adoption.
• Grow events into a deliberate, high-impact pipeline channel.
• Lead and develop the marketing team, including hiring selectively.
• Build AI workflows and agents to enhance team efficiency and impact.
• Prototype AI solutions and coach the team in AI adoption.

Requirements

• Track record of building and scaling B2B marketing functions.
• Ability to bring strategy, people, and process together to build a consistent pipeline-generating team.
• Confidence in owning pipeline, CAC, payback, and attribution metrics.
• Analytical sharpness and commercial acumen to translate data into prioritization and decision-making.
• Entrepreneurial mindset and a track record of driving cross-functional change.
• Willingness to be hands-on with strategy, campaigns, and numbers.
• Experience across both product-led and sales-led growth motions.
• Experience in businesses with multiple products and priority verticals.
• Outstanding communication and stakeholder management skills.
• Bias to outcomes and judgment to focus the team on high-impact activities.
• Real fluency with AI, including building and shipping personal agents, automations, and workflows.
• Ability to prototype AI solutions independently.

Skills

• B2B Marketing
• Marketing Strategy
• OKR Setting
• Paid Acquisition
• Content Marketing
• SEO
• Data Analysis
• Commercial Acumen
• Product Marketing
• ICP Definition
• Positioning
• Messaging
• ABM
• Partner Marketing
• PLG
• Event Marketing
• Team Leadership
• AI Workflows
• AI Agents
• AI Prototyping
• Stakeholder Management

Location

• London

Work Type

• Full time
• In office 4 days/week

Experience Level

• Lead marketing across the business
• Build and scale B2B marketing functions
• Own the demand engine
• Drive commercial rigour
• Sharpen how Modulr shows up in market
• Build out the growth motions
• Grow events into a pipeline channel
• Lead and develop the team
• Make AI the team’s superpower

Benefits

• Company Share Option Plan (CSOP)
• Annual discretionary bonus
• £1000 flexible benefits allowance (private medical insurance, gym membership, dental etc.)
• Wellbeing app with company-funded hours
• 33 days annual leave (including bank holidays) plus birthday off
• Onboarding program (ModStart)
• Support for ongoing development
• Company-Wide Events
• Bike to work / E-bike scheme

About the Company

• Modulr is the payments automation platform that streamlines money movement with accuracy, control and reliability – built to scale.
• Processes over 200m transactions and over £180bn in payment value annually.
• Trusted by over 6,000 businesses.
• Automates how money moves into and out of a business through a single platform.
• Connected to accounting and payroll systems.
• Underpinned by principal memberships of Visa and Mastercard and direct access to central bank infrastructure.
• A regulated payments provider with over a decade of experience.
• Backed by PayPal, FIS, General Atlantic, Blenheim Chalcot, Frog Capital and Highland Europe.
• Over 400 employees across London, Edinburgh, Amsterdam and Mumbai.

Equal Opportunity

• At Modulr, we’re committed to building a diverse, equitable and inclusive culture where everyone feels they belong and can bring their whole self to work.
• We welcome applications from candidates of all backgrounds as we believe it’s the right thing for our people, our business, and the community we operate in.
• By submitting your CV, you consent to us using your personal data to assess your application, contact you, or share your CV with relevant hiring managers.
• You can request removal of your data at any time by emailing peopleops@modulrfinance.com - though this will withdraw you from consideration for the role.