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About the Role
ResQ is seeking a Growth Marketing Manager to drive the company's next stage of growth by building an AI-powered product in the Trades and Field Service space. This high-impact, hands-on role involves owning and executing across performance marketing, demand generation, analytics, and sales enablement to drive pipeline and revenue.
Responsibilities
- Own and execute paid growth campaigns end-to-end across channels like Google Ads, Meta, Reddit, and other performance channels.
- Build and scale demand generation programs that drive qualified pipeline.
- Work hands-on across lifecycle marketing including email, nurture, and basic automation flows.
- Partner closely with Sales to improve lead quality, conversion rates, and revenue outcomes.
- Operate as a scrappy, hands-on marketer who builds, tests, and iterates quickly.
- Develop and execute paid marketing campaigns across key channels (Google, Meta, Reddit, and others), managing targeting, creative testing, budgets, and optimization to drive pipeline and revenue.
- Help track and analyze marketing performance across channels, monitoring key metrics such as CAC, conversion rates, funnel performance, and ROI, and provide actionable insights.
- Lead a culture of experimentation through A/B testing and ongoing optimization.
- Support lifecycle marketing efforts including email campaigns, nurture flows, and lead follow-up programs.
- Stay up to date on industry trends, competitor activity, and customer insights to continuously improve messaging, targeting, and campaign effectiveness.
Requirements
- 3–5 years of experience in B2B SaaS marketing, growth marketing, or demand generation.
- Hands-on experience running paid campaigns (Google Ads and/or Meta required; Reddit or other channels a plus).
- Strong analytical mindset with comfort in tracking performance, building reports, and using data to drive decisions.
- Experience working across full funnel marketing including acquisition, nurture, and conversion optimization.
- Strong written communication skills and ability to create clear, compelling marketing and sales content.
- Comfortable operating as a generalist in a fast-moving, high-growth environment.
Skills
- Performance marketing
- Demand generation
- Analytics
- Sales enablement
- Paid acquisition
- Lifecycle programs
- Go-to-market initiatives
- Google Ads
- Meta
- YouTube
- Email marketing
- Nurture flows
- Automation flows
- A/B testing
- Data analysis
- Reporting
- Creative testing
- Budget management
- Optimization
- Customer insights
- Messaging
- Targeting
Location
- Remote
Work Type
- Full-time
Experience Level
- 3-5 years
About the Company
- ResQ is an all-in-one facilities management platform built for fast-growing facilities and trades businesses.
- Thousands of service companies trust ResQ to streamline their repair and maintenance operations while enhancing profitability.
- Our mission is to 'create economic empowerment for the service industry'.
- We are deeply committed to supporting local trades and facilities.
- ResQ provides local businesses with intelligent, AI-powered tools that enable them to operate more efficiently, intelligently, and profitably.
- We are a mission-driven team with a big vision to revolutionize the service industry.
Equal Opportunity
- ResQ strongly believes that diversity of experience, perspectives, and background will result in a better environment for our employees and a better product for our users.
- ResQ is an equal opportunity employer.
- We do not discriminate against applicants based on race, colour, religion, sex, national origin, or disability, or any other status or condition protected by Ontario or local law.
- ResQ is committed to workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.