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About the Role

Product Marketing sits at the intersection of customer insight, market understanding, product value, and commercial growth. This role focuses on sales enablement, collaborating with various teams to provide messaging, content, training, and tools for commercial success. It's ideal for someone who enjoys building scalable systems, introducing new ways of working, leveraging AI, and shaping the future of Product Marketing at Enfuce.

Responsibilities

Take ownership of systems, programs, and content to enhance commercial team performance.
Build and maintain sales enablement assets including presentations, one-pagers, battlecards, talk tracks, objection handling guides, and RFP content.
Create a structured Commercial Academy for onboarding, training, and development of Business Development Managers, Customer Success Managers, and Partners.
Establish feedback loops with commercial teams to identify content effectiveness, gaps, and areas for improvement.
Ensure commercial content is organized, accessible, and easily discoverable.
Measure adoption and effectiveness through training completion, asset usage, and sales feedback.
Participate in customer and prospect conversations to understand buyer challenges, objections, and decision-making criteria.
Develop scalable enablement systems for quick and confident knowledge access by commercial teams.
Contribute to broader Product Marketing activities, including product positioning and messaging development.
Translate complex product capabilities into clear customer value propositions.
Support go-to-market initiatives and vertical campaigns.
Validate messaging through customer and market feedback.
Contribute to analyst relations and market-facing initiatives.
Support content creation across various commercial and marketing channels.

Requirements

Commercially minded Product Marketer with experience working closely with Sales and thriving in fast-moving environments.
Minimum 3-5 years of Product Marketing experience within B2B SaaS, fintech, or a complex commercial environment.
Strong understanding of positioning, messaging, buyer journeys, and go-to-market fundamentals.
Experience creating sales enablement content such as playbooks, battlecards, presentations, training materials, and sales tools.
Experience partnering directly with Sales, Customer Success, or commercial teams.
Ability to simplify complex products and translate technical capabilities into customer-focused outcomes.
Excellent written and verbal communication skills.
Highly organized approach to content management and enablement programs.
Curiosity about customers, markets, and commercial strategy.
Hands-on mindset with the ability to move between strategic thinking and execution.
Demonstrated ability to leverage AI tools to improve productivity, automate workflows, and scale enablement activities, with practical examples.

Skills

Product Marketing
Sales Enablement
Content Creation
Training Development
Market Analysis
Positioning
Messaging
Buyer Journey Mapping
Go-to-Market Strategy
AI Tools
Communication
Organization
Strategic Thinking
Execution

Location

Remote

Work Type

Remote
Hybrid

Experience Level

3-5 years

Salary/Compensations

Competitive salaries

Benefits

High autonomy & ownership
Access to top-tier talent
Unlimited growth potential
Flexible, remote work (up to 30 days)
Supportive culture
Comprehensive benefits package
Fair Pay
Employee Stock Option program
Flexible Paid Time Off (up to 5 weeks annual vacation)
Paid family leave
Team activity budget
Company-wide event

About the Company

Enfuce is a company where Product Marketing plays a crucial role in driving customer insight, market understanding, product value, and commercial growth.