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About the Role
We are looking for a Head of Performance Creative to own our paid creative strategy end to end: ideation, briefing, production, testing, and iteration. You will build the system that turns consumer insight into winning ads — and keep that system getting faster and smarter over time.
Responsibilities
- Own the creative strategy across all paid channels — Meta, TikTok, YouTube, programmatic, and wherever the next high-ROI channel emerges.
- Structure tests, read performance signals, and scale successful campaigns.
- Write briefs that give editors and creators a clear target.
- Mine insight from customer reviews, support tickets, social comments, and competitor ads.
- Build and run a structured testing framework across hooks, formats, offers, and angles.
- Own the loop between performance data and creative output.
- Oversee the creative studio for performance content including VSLs, short-form social ads, UGC-style content, testimonials, and hybrid formats.
- Direct video shoots and edits, understanding the difference between visually appealing and converting content.
- Own the creative expression from ad to landing page, including copy, design concepts, and messaging.
- Build and manage a team of editors, writers, and creators.
- Develop strong freelancer and UGC creator relationships.
- Use AI to accelerate workflows for script generation, concept iteration, and asset production.
Requirements
- 7+ years in performance creative, growth marketing, or paid social with a track record of building winning creative at scale.
- Hands-on experience in ad accounts or close collaboration with media buyers.
- Demonstrated understanding of performance metrics like thumbstop rate, hold rate, CTR, and CVR.
- Ability to balance creative conviction with data-driven iteration.
- Experience managing or leading a creative function with demonstrable results.
- A reel or portfolio showcasing both volume and results.
- Supplement or health/wellness experience is a strong differentiator.
- Experience scaling a DTC brand from early-stage through growth using paid creative is highly desirable.
Skills
- Paid media strategy
- Creative ideation
- Brief writing
- Creative production
- Performance testing and iteration
- Video direction
- Copywriting
- Team management
- Freelancer management
- UGC creator management
- AI tools for creative workflows
Location
- Remote
Work Type
- Hybrid
Experience Level
- 7+ years
Benefits
- Competitive compensation
- Generous equity package
- Competitive Health, dental, and vision plans (100% covered premium plan)
- HSA, FSA and pre-tax commuter benefits
- Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass
- 401k
- Flexible PTO
- $100 monthly wellness stipend
- Unlimited Thesis nootropics
- Emphasis on promoting from within and personal development
- Dog-friendly office
About the Company
- Thesis is the world’s first customized nootropics company, offering brain supplements designed for individual cognitive enhancement.
- The company has raised over $14M in venture capital and is recognized as an industry leader.
- Thesis is driven by a mission to pioneer the nootropics industry and provide enhanced cognitive function solutions globally.
Equal Opportunity
- Meet Your Potential: We create opportunities for personal and professional growth, reward hard work, and provide resources for team members to achieve their ambitions.
- Own Outcomes: We are driven by achieving meaningful results, are proactive, conscientious, and take responsibility.
- Lead with Science and Data: We are data-obsessed, seek truth through objective metrics, and base decisions on science and evidence.
- Create Exceptional Experiences: We foster a unique culture and sense of belonging, showing up for each other, giving the benefit of the doubt, and building an inclusive and warm environment.