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About the Role

We are seeking a hands-on, creative Marketing Manager to drive tactical marketing efforts and support revenue growth. This execution-focused individual will own editorial messaging, manage social channels, maintain website presence, and launch targeted campaigns to build a consistent pipeline of qualified leads.

Responsibilities

• Write and publish content across LinkedIn and the Shieldpay website, including articles, posts, and thought leadership pieces.
• Manage the Shieldpay website through HubSpot, including creating new pages, updates, schema markup, and landing pages for campaigns.
• Create sales enablement materials such as decks, one-pagers, and collateral.
• Design social assets, website banners, event materials, and ad creative.
• Build out PowerPoint decks.
• Collaborate with senior stakeholders and the commercial team to identify relevant legal sector events, own Shieldpay's presence, and handle logistics.
• Track SEO performance, LinkedIn engagement, and campaign results using tools like Google Search Console and HubSpot analytics.
• Own and manage the marketing budget, tracking spend and assessing effectiveness.
• Utilize AI tools for content production.
• Drive daily lead generation by prioritizing high-quality, sales-ready prospects.
• Launch and manage campaigns focused on revenue, lead acquisition, and specific product features.
• Act as the marketing point-of-contact to ensure all assets align with core values and messaging.

Requirements

• Experience in a B2B marketing role, ideally in fintech, legaltech, SaaS, or professional services.
• Previous agency experience is valuable.
• Ability to identify and frame compelling stories within content.
• Comfortable working with data from Google Search Console, GA4, and LinkedIn analytics.
• Proficiency in using AI tools for content production and an interest in how brands appear in AI search.
• Experience with HubSpot CMS, including building and editing pages.

Skills

• Content creation
• Social media management
• Website management (HubSpot CMS)
• Campaign management
• Lead generation
• Budget management
• Event management
• Data analysis (Google Search Console, GA4, LinkedIn analytics)
• AI tool utilization
• Sales enablement material creation
• Graphic design eye
• Microsoft Office Suite (PowerPoint)

Location

• Remote
• Hybrid

Work Type

• Flexible working options
• Flexible hours
• Hybrid work

Experience Level

• Marketing Manager

Benefits

• Flexible working options
• Flexible hours
• Hybrid work

About the Company

• Shieldpay is an equal opportunities employer.

Equal Opportunity

• Shieldpay building a fair and transparent workforce begins with the recruitment process that does not discriminate on the grounds of gender, sexual orientation, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.