About the Role
The International Omnichannel Marketing Specialist supports the development and execution of integrated omnichannel marketing initiatives for the Pelvic Health international (OUS) business. This role partners with global and regional stakeholders to deliver customer-centric content across digital and non-digital channels, contributing to content creation, copywriting, and campaign optimization.
Responsibilities
- Support the definition and execution of international omnichannel content and communication strategies aligned with business priorities.
- Coordinate and contribute to editorial planning, campaign orchestration, and content governance across regions.
- Utilize omni-channel marketing models incorporating paid, owned, earned and shared content strategies.
- Help design customer personas and integrated customer and patient journeys across channels.
- Create, adapt, and elevate marketing content, including copywriting for digital campaigns, emails, web content, social media, internal communications, and field assets.
- Collaborate with International Marketing, Customer Experience, Downstream teams, and countries to execute omnichannel campaigns.
- Coordinate the full content lifecycle, from briefing and creation to approval, deployment, and ongoing optimization.
- Manage and contribute to product, therapy, and campaign content, including connected digital assets such as banners, videos, PDFs, and e‑brochures.
- Ensure all content aligns with Medtronic brand standards and compliance requirements.
- Leverage AI tools to improve content creation, personalization, efficiency, and marketing automation.
- Support centralization and enablement of digital tools and assets to drive scalability and re‑use across geographies.
- Use Salesforce and other CRM and digital platforms to connect campaigns with field execution and customer touchpoints.
- Monitor KPIs and analyse customer, sales, and marketing data across digital and face‑to‑face touchpoints.
- Translate insights into optimization recommendations to improve omnichannel effectiveness and communication impact.
- Support budget tracking and resource planning in collaboration with marketing leadership.
Requirements
- Strong understanding of the digital marketing ecosystem, including email, web, social media, SEO/SEM, paid media, and account‑based marketing.
- Excellent storytelling and copywriting skills, with the ability to translate data, insights, and value propositions into clear, compelling narratives.
- Hands‑on experience creating and optimizing marketing content including video editing knowledge across multiple channels.
- Experience with marketing automation, CRM platforms (Salesforce preferred), and digital analytics tools.
- Proven ability to use AI tools to increase efficiency and improve marketing execution.
- Solid understanding of customer journey mapping, audience segmentation, and rule‑ or behavior‑based communications.
- Strong analytical mindset with the ability to interpret performance data and apply insights.
- Ability to work effectively in a complex, international, matrix environment.
- Strong collaboration, organizational, and communication skills.
Skills
- Digital marketing
- Email marketing
- Web content
- Social media marketing
- SEO/SEM
- Paid media
- Account-based marketing
- Copywriting
- Video editing
- Marketing automation
- CRM platforms
- Salesforce
- Digital analytics
- AI tools
- Customer journey mapping
- Audience segmentation
- Data analysis
- Collaboration
- Organization
- Communication
Location
- Multiple locations
- Remote
Work Type
- Remote
Salary/Compensations
- Belgium: 77,600.00 EUR - 116,400.00 EUR
- Czechia: 944,000.00 CZK - 1,416,000.00 CZK
- France: 60,000.00 EUR - 90,000.00 EUR
- Germany: 74,400.00 EUR - 111,600.00 EUR
- Ireland: 63,680.00 EUR - 95,520.00 EUR
- Italy: 50,720.00 EUR - 76,080.00 EUR
- Poland: 165,600.00 PLN - 248,400.00 PLN
- Spain: 51,680.00 EUR - 77,520.00 EUR
- United Kingdom: 54,400.00 GBP - 81,600.00 GBP
Benefits
- Competitive Salary
- Flexible Benefits Package
- Wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
About the Company
- We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
- Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.
- We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people.
- From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves.
- We have the talent, diverse perspectives, and guts to engineer the extraordinary.
- We change lives.
- Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes.
- Our industry leadership comes from the passion and ingenuity of our people.
- Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.
- We build extraordinary solutions as one team.
- With one Medtronic Mindset defining how we work.
- Speed and decisiveness run through our DNA.
- Diverse perspectives inspire our bold answers to any challenge that comes our way.
- And we deliver results the right way, breakthrough after patient breakthrough.
- This life-changing career is yours to engineer.
- By bringing your ambitious ideas, unique perspective and contributions, you will…
- Build a better future, amplifying your impact on the causes that matter to you and the world
- Grow a career reflective of your passion and abilities
- Connect to a dynamic and inclusive culture that welcomes the challenge of life-long learning
- Experiences that put people first.
- Respect for people is the hallmark of our humanity.
- It fuels our team to positively impact even a single life.
- And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.
- Life-transforming technologies.
- No matter your role, you contribute to technologies that transform lives.
- What we build empowers patients to live life on their terms.
- Better outcomes for our world.
- Here, it’s about more than the bottom line.
- Our Mission to improve human welfare drives us.
- We advance healthcare, society, and equity with every design, inside and outside our walls.
- Insight-driven care.
- Fresh viewpoints.
- Cutting-edge AI, data, and automation.
- You're shaping the future of healthcare technology and defining the next generation of breakthroughs in care
Equal Opportunity
- It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
- In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
- For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.
- This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.
