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About the Role
This role focuses on executing performance marketing initiatives, developing trade marketing strategies, and enhancing consumer insights within the Japanese market. You will collaborate with internal teams and external agencies to create and deploy marketing materials across various channels, manage promotional activities, and analyze market trends to identify business opportunities.
Responsibilities
- Execute performance marketing initiatives during pre-season and in-season periods.
- Plan, produce, and deploy channel-specific marketing materials, including POP, graphics, GWP, and digital banners, in collaboration with the Japan Marketing team and external production companies.
- Plan and execute trade marketing promotions, working closely with the PR team.
- Develop annual and seasonal trade marketing strategies for the performance domain.
- Create omnichannel activity calendars for annual, seasonal, and monthly planning.
- Participate in selling-in and regular meetings with key accounts, collaborating with the Sales department to understand needs and business opportunities.
- Strengthen consumer insights by understanding the lifestyles and behaviors of 'Pinnacle Performer' and 'Elevated Achiever' in the Japanese market.
- Report on market trends, competitor analysis, and business opportunities.
- Manage budget planning and control.
- Oversee marketing-related orders.
- Manage in-store marketing materials.
Requirements
- Bachelor's degree or higher.
- 3-5 years of practical experience in marketing-related fields (trade marketing, retail, product, digital, etc.).
- People management experience is not required but is a plus.
- Experience supporting marketing activities for wholesale accounts or own retail stores (both online and offline).
- Ability to manage multiple projects concurrently and basic planning/progress management skills.
- High communication skills to collaborate smoothly with internal and external stakeholders.
- Experience in the sports, footwear, or retail industry is a plus.
- High oral and written communication skills in Japanese for effective collaboration with internal and external stakeholders.
- Basic analytical skills related to sales performance and KPI management.
- High execution and operational skills, including attention to detail.
- Ability to drive projects by collaborating with multiple departments.
- Proactive attitude to identify and solve problems independently.
- Interest in sports and the running/performance category.
- Basic English proficiency (reading and writing is a plus).
Skills
- Performance Marketing
- Trade Marketing
- Retail Marketing
- Product Marketing
- Digital Marketing
- Marketing Material Production
- Promotion Planning & Execution
- Strategic Planning
- Omnichannel Marketing
- Sales Collaboration
- Consumer Insight Analysis
- Market Trend Analysis
- Competitor Analysis
- Budget Management
- Project Management
- Communication Skills
- Analytical Skills
- Operational Skills
- Collaboration
- Problem-Solving
- Stakeholder Management
Location
- Japan
Work Type
- Full-time
Experience Level
- 3-5 years
Education Level
- Bachelor's degree
About the Company
- Deckers Brands has a curious, independent spirit, distinctively present from corporate offices to global retail stores.
- The company is dedicated to giving people the freedom to pursue their passions and helping them succeed.
- Deckers Brands is about opportunity – to create, grow, and make an impact.
- The company values making a difference in the world and believes this begins with its people.
- Deckers Brands employees are adventurous, spirited, unafraid of new challenges, and willing to take chances.
- The company is always ready to rally around a cause.
- Deckers Brands aims for all its people to thrive, reach their full potential, and have fun.
- The company's success is linked to the thriving of its people.