Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Gradall Industries is seeking a Marketing Manager to develop and execute strategic marketing initiatives that support sales growth, strengthen brand positioning, and enhance customer engagement. This role leads planning, development, and implementation of marketing programs including digital marketing, website management, product promotion, dealer support, technical publications, and communications. The position also has leadership responsibility for the Publications/Technical Writing Department.

Responsibilities

Develop and execute comprehensive marketing strategies aligned with company goals and sales objectives.
Lead annual marketing planning, including campaign development and budget management.
Identify market trends, customer needs, and competitive positioning to inform marketing direction and support business growth.
Support product launches and new product introductions with targeted marketing strategies.
Maintain full responsibility for company website design, functionality, content management, and ongoing improvements.
Manage digital marketing initiatives utilizing the Zoho platform, including email campaigns, customer engagement, lead generation, analytics, and marketing automation.
Monitor website and campaign performance metrics and recommend improvements based on data and customer engagement trends.
Ensure website content and digital communication accurately reflect company branding and product offerings.
Lead and oversee the Publications/Technical Writing Department, including supervision and development of the technical writing staff.
Ensure accurate, professional, and timely development of technical publications, manuals, product documentation, and related materials.
Coordinate with Engineering, Product Management, and Sales to maintain accurate technical content and product information.
Establish priorities and workflows to support both customer and internal documentation needs.
Maintain and strengthen brand identity across all marketing and communication channels.
Oversee development and management of all collateral materials including brochures, product literature, presentations, videos, advertisements, promotional and technical content.
Ensure consistency in messaging, branding, and technical accuracy across all communications.
Manage public relations efforts, including press releases and industry communications.
Partner with Sales to develop tools and resources that support dealer networks and customer engagement.
Support dealer events, promotions, trade shows, and customer outreach initiatives.
Assist with development of sales presentations, product support materials, and customer-facing communications.
Plan and coordinate trade shows, industry events, and customer demonstrations.
Manage event logistics, booth design, promotional materials, on-site execution, and marketing support activities.
Evaluate event effectiveness and return on investment.
Work closely with Sales, Engineering, Product Management and Operations to support promotion and communication initiatives.
Translate technical product information into customer-focused messaging and marketing content.
Coordinate with external vendors, agencies, and partners as needed.
Support pricing strategies, competitive analysis, and market positioning.
Track and analyze marketing campaign effectiveness, website traffic, lead generation, and customer engagement metrics.
Provide regular reporting and recommendations to leadership regarding marketing performance and opportunities for improvement.
Lead or support cross-functional initiatives that drive business growth.
Perform other related duties as assigned.

Requirements

Strong understanding of marketing strategy, branding, digital marketing, demand generation, and customer engagement.
Experience in managing website platforms and digital marketing systems, preferably Zoho.
Ability to translate technical product information into clear, customer-focused messaging.
Excellent written and verbal communication skills.
Strong project management and organizational abilities.
Analytical mindset with experience using data to drive decisions.
Strong leadership and team development capabilities.
Ability to manage multiple projects in a fast-paced environment.
Proficiency in marketing, content management, and digital marketing tools, CRM systems, and Microsoft Office Suite.
Strong collaboration skills and ability to work cross-functionally.
Ability to work well under pressure to meet deadlines, able to manage stress in a constructive way.
Employees are expected to be familiar with the company’s Quality Policy, actively support continuous improvement efforts, and understand how their work helps uphold our quality standards.
Must be able to sit or stand for extended periods.
May occasionally be required to lift files, boxes, or marketing materials up to 20 pounds.
Clear verbal and written communication required for customer and dealer interaction.
Good visual acuity for reading and creating reports, documents, and sales related information.
Able to work overtime as needed to accomplish goals and objectives and to support event needs.

Skills

Marketing Strategy
Branding
Digital Marketing
Demand Generation
Customer Engagement
Website Management
Digital Marketing Systems
Zoho Platform
Technical Writing
Project Management
Data Analysis
Leadership
Team Development
Microsoft Office Suite
Collaboration
Public Relations
Content Management

Location

Tuscarawas County area

Work Type

Office Environment
Occasional Travel

Experience Level

5–8 years of progressive marketing experience
Prior supervisory or leadership experience

Education Level

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required.

Benefits

Medical, Dental, and Vision Insurance
Life Insurance
Short and Long-term Disability Insurance
Paid Holidays
Paid Vacation
401k Retirement Plan with a company match
Opportunities for Training and Professional Development
Advancement Opportunities

About the Company

Gradall Industries takes great pride in being a top employer in the Tuscarawas County area for more than four generations.
As a company, we are dedicated to building an outstanding team of professionals who work hard, take pride in their work, and contribute to a positive, respectful workplace culture.

Equal Opportunity

Gradall is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.