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About the Role

As a Sales Development Representative, you will drive revenue pipeline through outbound prospecting and follow-up on marketing-sourced leads. You will support the sales organization by identifying, nurturing, and creating new opportunities with prospects, acting as the first point of contact. The SDR team bridges Marketing and Sales to grow the business by impacting accelerated pipeline production and growth. SDRs manage a territory plan with Account Executives to build relationships with in-market buyers. You will leverage intent-based data and tools like Salesforce, Outreach, and LinkedIn to research accounts, identify key contacts, and craft targeted messaging. You will understand prospect challenges and goals to scope business requirements and facilitate engagement with Account Executives and Solutions Consultants for new opportunity creation. This role will provide technical and selling skills foundational for your career at Optimizely.

Responsibilities

Manage a multi-million-dollar book of business, contributing to 50% of the overall company generated pipeline and 20% of all closed won opportunities for sales.
Manage a territory coverage plan of approximately 100 accounts.
Create individualized industry and persona-based marketing content, including customized emails, personal videos, and tailored digital experiences for outbound campaigns.
Conduct extensive corporate research, including annual and quarterly reports, media coverage, and company structure to identify buying committee members.
Conduct a value assessment with a prospect, evaluating their current technology stack and positioning solutions to drive business outcomes.
Understand the marketing technology ecosystem and how technical capabilities create a winning digital customer experience.
Research target account lists and determine strategic approaches for outbound efforts, booking meetings with tailored messaging.
Provide weekly pipeline forecasts to management on pipeline pacing and production of sales opportunities.
Achieve daily call, email, and LinkedIn outreach metrics.
Partner with local field marketing, Sales, and presales teams to create account-based engagement programs.

Requirements

Adaptability and ability to thrive in new situations.
Coachability and dedication to continuous self-improvement.
Strong track record of performance and a desire to win.
Ability to forge strong bonds and collaborate with key partners across Sales channels.
Process-oriented mindset with the ability to manage time effectively.
Genuine curiosity about people, technology, and business.
Strong persuasion and negotiation skills.
Excellent communication (written and verbal), presentation, and client relationship skills.
Strong Internet, email, and Microsoft application skills.
Professional maturity and ability to remain collected in a fast-paced, high-pressure environment.

Skills

Salesforce
Outreach
LinkedIn
Digital selling techniques
Microsoft applications

Location

Global

Work Type

Full-time

Experience Level

Entry-level

Education Level

Bachelor's degree or equivalent experience

About the Company

Optimizely helps people unlock their digital potential by reinventing how marketing and product teams create and optimize digital experiences across all channels.
Optimizely One is an industry-first operating system for marketers, offering flexibility and choice with a fully SaaS, fully decoupled, and highly composable solution.
Optimizely serves over 10,000 businesses, including H&M, PayPal, Zoom, and Toyota.
The company is recognized as a leader in MarTech by industry analysts like Gartner, Forrester, and IDC.
Optimizely's culture is dynamic and evolving, emphasizing people over numbers.
With over 1500 employees across 12 global locations, the diverse team embodies the 'One Optimizely' spirit of collaboration and continuous improvement.
The company fosters a culture where every voice is heard and valued.

Equal Opportunity

Optimizely is committed to a diverse and inclusive workplace.
Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.