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About the Role

Platform Engineering is seeking a hands-on Lifecycle & Growth Marketing Manager to own their lifecycle engine from first touch to conversion, ensuring growth systems run reliably across key funnels. This role involves turning traffic into engaged subscribers and learners, converting leads into customers, and upselling existing customers through thoughtful lifecycle journeys. You will also manage distribution campaigns, the Platform Engineering job board as a growth channel, and the lifecycle operations for Platform Engineering University.

Responsibilities

Owning end-to-end lifecycle marketing across acquisition, activation and retention (broadcasts + nurtures + lead onboarding + re-engagement + upsell/cross-sell).
Building and optimizing lifecycle workflows in HubSpot (segmentation, lists, properties, workflows/automations, basic scoring where relevant).
Creating and improving email experiences: messaging, sequencing, timing, CTAs, and landing page alignment.
Maintaining deliverability health (list hygiene, suppression logic, bounce/complaint monitoring, ongoing cleanup).
Owning email performance reporting end-to-end (open/click rates, A/B testing, campaign analysis tied to course sales outcomes).
Planning and running highly targeted growth campaigns (small audiences, high intent).
Owning the Platform Engineering job board as a growth channel: job intake/curation, posting QA, tagging, freshness, and subscriber conversion.
Owning the lifecycle operations behind Platform Engineering University: course publishing workflows (content uploads, landing page setup, QA), learner lifecycle flows (onboarding, reminders, surveys, certificates), operational dashboards, and reliable learner experience (including inbox SLAs and live session coordination).

Requirements

3+ years of hands-on experience in Lifecycle Marketing / Email Marketing / Growth ops (B2B SaaS or similar environment preferred).
Strong experience building lifecycle systems inside modern CRM and marketing automation platforms (segmentation, workflows, reporting, CRM hygiene). Comfortable adapting as systems evolve.
Proven ability to build lifecycle systems that drive outcomes (not just “send emails”): nurture → conversion, onboarding → activation, retention/upsell.
Strong analytical instincts: you can measure performance, run A/B tests, and tie campaigns to revenue outcomes.
Operational rigour and high attention to detail (you design processes that scale and run reliably).
Clear written English and good copy instincts (especially for targeted B2B email comms).
Comfortable owning both growth systems and revenue delivery operations in fast-paced environment.

Skills

Lifecycle Marketing
Email Marketing
Growth ops
CRM
Marketing automation platforms
HubSpot
Segmentation
Workflows
Reporting
A/B testing
Copywriting

Location

Remote

Work Type

Fully remote
Full-time

Experience Level

3+ years

Salary/Compensations

Competitive salary plus equity

Benefits

Fully remote team spread across the globe
Competitive salary plus equity in a high-growth company
Real ownership: you’ll run core growth systems end-to-end, not just support them.
A transparent, collaborative culture where shipping consistently matters more than slide decks.

About the Company

Platform Engineering (platformengineering.org) is home to the world’s largest community of platform engineers.
Through events like PlatformCon, which brings together over 35,000 participants every year, we connect thousands of professionals, share best practices, and help shape the future of how teams build and scale internal developer platforms.