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About the Role

You'll sit between customer psychology, creative strategy, and performance data, helping the department understand why customers respond to creative and how those learnings can compound across the business. You'll coach Senior Creative Strategists to operate at a higher strategic level, lead departmental training focused on growth strategy and performance, and work with the Growth Strategy team to build seamless systems. You'll also tap into our £600M+ Meta data warehouse to surface macro creative insights, trends, and tactical plays.

Responsibilities

Embedded coaching and management of 4 Senior Creative Strategists on the strategic work of their biggest accounts
Help every Senior CS make the leap from being an exceptional creative strategist to a complete strategist
Coach the constraint mindset: identifying performance bottlenecks and reverse-engineering the steps required to drive meaningful change
Coach intentionally - reverse-engineer your approach from knowing each individual
Be the primary voice in the Creative Strategy department whenever questions arise that lean heavily on data, growth strategy, performance, or media buying
Build the bridge between Creative Strategy and our Growth Strategy team
Help our strategists develop fluency in: offer, distribution, scaling logic, attribution, funnel, persona development from a growth lens, and how creative ladders into wider commercial strategy
Cross-department audit authority on priority accounts
Run regular creative audits across the department, surface what's working and what isn't from a performance lens, and feed insight into the wider Creative Strategy leadership team
Work closely with the Creative Leads to map out the training plan for the department
Personally lead every session focused on growth strategy, performance, media buying, offer, distribution, and constraint-based thinking
Translate insight from our data warehouse and from the Growth Strategy team into team-wide upskilling
Produce regular macro creative reports from the data warehouse
Surface trends, insights, and tactical plays that compound across accounts
Feed these into our monthly Creative Strategy momentum sessions, and into the broader leadership team's strategic decisions
Work closely with the Head of Creative Strategy to design the systems that ensure Growth Strategy and Creative Strategy functions operate as one
Work closely with the Creative Leads to uphold standards, ownership, curiosity and happiness across the environment
Help shape the next evolution of how these two functions interact at scale

Requirements

5+ years in a strategic role in performance creative, growth strategy, media buying, or paid social
Deep performance fluency - understanding testing structures, scaling logic, attribution, funnels, CRO
Ability to audit a Meta ad account and identify/fix constraints
Strong understanding of creative strategy in a growth ecosystem
Coaching mindset - experience training or managing strategists or junior team members
Constraint-based thinking - ability to reverse-engineer performance bottlenecks
Continuous research + data mindset - constantly scanning market trends
Outcome Obsessed - tying tasks, frameworks, and training to measurable outcomes
Kind Candour - confident in giving direct, honest feedback
Extreme Ownership - demonstrating strong accountability
AI-literate and tech-enabled - understanding AI's trajectory and comfortable using AI tools
DTC / e-commerce business model literacy at 7-9 figure scale
Track record running training sessions or workshops with growth or creative teams (Nice-to-Have)
Prior experience working across both brand-side and agency-side (Nice-to-Have)
Familiarity with internal frameworks: macro / micro personas, Growth Compass, CSOS (Nice-to-Have)

Skills

Customer psychology
Creative strategy
Performance data analysis
Growth strategy
Performance marketing
Media buying
Paid social
Testing structures
Scaling logic
Attribution
Funnels
CRO
Meta ad account auditing
Commercial strategy
Coaching
Constraint-based thinking
Data analysis
Trend identification
AI tools
DTC / e-commerce business models

Location

Hybrid
Central London (Camden Roundhouse)

Work Type

Hybrid
2 days in office

Experience Level

5+ years of experience
Creative Lead-level

Salary/Compensations

£60,000 - £65,000+

Benefits

Benefits Scheme
28 Days Paid Holiday
Private Health Insurance
Life Insurance
Company Pension Scheme
One-month annual work-abroad allowance
Additional day of annual leave awarded each year after 2 years of service

About the Company

Hambi Media is the creative engine of the Soar Group, the UK's #1 independent Meta agency group.
We've put £300M+ of Meta spend through our data warehouse.
Our Creative Strategy department is the group's biggest revenue driver, producing performance creative across High Production video, UGC, and Static design for 7-9 figure DTC and e-commerce brands.
We manage over £100M in ad spend yearly and operate 13 creative pods.