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About the Role

We're seeking a Performance Lead to be the performance intelligence authority within the Creative Strategy department. This role is crucial for understanding complex creative performance, testing methodology, attribution, platform behavior, audience dynamics, and performance signals to evolve creative strategy and drive competitive advantage.

Responsibilities

• Provide strategic coaching and management for 4 Senior Creative Strategists on their biggest accounts.
• Help Senior Creative Strategists evolve from exceptional creative strategists to complete strategists, connecting creative to offer, distribution, performance, and the wider growth ecosystem.
• Coach a constraint mindset by identifying performance bottlenecks and reverse-engineering steps to drive meaningful change.
• Act as the primary voice on data, growth strategy, performance, and media buying within the Creative Strategy department.
• Build the bridge between Creative Strategy and the Growth Strategy team, surfacing needs and fostering collaboration.
• Help strategists develop fluency in offer, distribution, scaling logic, attribution, funnel, persona development, and commercial strategy.
• Conduct cross-departmental audits on priority accounts to identify performance constraints and reset strategy.
• Run regular creative audits across the department, surfacing performance insights.
• Lead departmental training sessions focused on growth strategy, performance, media buying, offer, distribution, and constraint-based thinking.
• Translate insights from the data warehouse and Growth Strategy team into team-wide upskilling.
• Produce regular macro creative reports from the data warehouse, surfacing trends, insights, and tactical plays.
• Work with the Head of Creative Strategy to design systems ensuring seamless operation between Growth Strategy and Creative Strategy functions.
• Uphold standards, ownership, curiosity, and happiness across the environment as part of the CS leadership team.
• Shape the evolution of how Creative Strategy and Growth Strategy functions interact at scale.

Requirements

• 5+ years in a strategic role in performance creative, growth strategy, media buying, or paid social, ideally with exposure to all.
• Deep performance fluency, including understanding of testing structures, scaling logic, attribution, funnels, and CRO.
• Ability to audit a Meta ad account and identify the biggest constraint and its solution.
• Strong understanding of creative strategy within a growth ecosystem and how creative ladders into the wider commercial system.
• Coaching experience with strategists or junior team members.
• Constraint-based thinking to identify root causes of performance bottlenecks and upstream changes.
• Continuous research and data mindset, comfortable analyzing data for insights.
• Outcome-obsessed approach, tying tasks and frameworks to measurable outcomes.
• Kind Candour: confident in giving direct, honest feedback regularly.
• Extreme Ownership: demonstrating strong accountability.
• AI-literate and tech-enabled, understanding AI's trajectory in creative and paid social.
• DTC/e-commerce business model literacy at 7-9 figure scale.
• Track record running training sessions or workshops with growth or creative teams (Nice-to-Have).
• Prior experience working across both brand-side and agency-side (Nice-to-Have).
• Familiarity with internal frameworks: macro/micro personas, Growth Compass, CSOS (Nice-to-Have).

Skills

• Performance Creative
• Growth Strategy
• Media Buying
• Paid Social
• Testing Methodology
• Attribution
• Platform Behavior
• Audience Dynamics
• Performance Signals
• Data Analysis
• Creative Strategy
• Coaching
• Constraint-Based Thinking
• AI Tools
• DTC/E-commerce

Location

• Hybrid
• Central London (Camden Roundhouse)

Work Type

• Hybrid
• Full-time

Experience Level

• Lead Level

Salary/Compensations

• £60,000 - £65,000+

Benefits

• Benefits Scheme
• 28 Days Paid Holiday
• Private Health Insurance
• Life Insurance
• Company Pension Scheme
• One-month annual work-abroad allowance
• Additional day of annual leave awarded each year after 2 years of service

About the Company

• Hambi Media is the creative engine of the Soar Group, the UK's #1 independent Meta agency group.
• We have processed over £300M+ of Meta spend through our data warehouse.
• Our Creative Strategy department is the group's biggest revenue driver, producing performance creative for 7-9 figure DTC and e-commerce brands.
• We manage over £100M in ad spend yearly and operate 13 creative pods.