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About the Role

As a Sales Development Representative, you will drive revenue pipeline through outbound prospecting and follow-up on marketing-sourced leads. You will be on the frontlines of the go-to-market organization, acting as the first point of contact with prospects and bridging the gap between Marketing and Sales to grow the business by impacting accelerated pipeline production and growth. You will leverage intent-based data to prioritize and tailor outreach, research accounts, identify key contacts, and craft targeted messaging to communicate our value proposition. You will learn technical and selling skills that will lay the foundation for your career at Optimizely.

Responsibilities

Manage a multi-million-dollar book of business, contributing to 50% of the overall company generated pipeline and 20% of all closed won opportunities for sales.
Manage a territory coverage plan of approximately 100 accounts.
Create individualized industry and persona-based marketing content, including customized emails, personal videos, and tailored digital experiences for outbound campaigns.
Conduct extensive corporate research, including annual and quarterly reports, and media coverage.
Navigate company structure to identify buying committee members within an account.
Conduct a value assessment with a prospect to evaluate their current technology stack and position how our solutions can drive business outcomes.
Understand the marketing technology ecosystem and how technical capabilities create a winning digital customer experience.
Research target account lists and determine strategic approaches for outbound engagement.
Book meetings with target accounts by providing tailored messaging to Optimizely's key personas.
Provide weekly pipeline forecasts to management on pipeline pacing and production of sales opportunities.
Achieve daily call, email, and LinkedIn outreach metrics.
Partner with local field marketing, Sales, and presales teams to create account-based engagement programs.

Requirements

Adaptability: Excited by change, adaptable, and thrive in new situations.
Coachability: Able to implement feedback and dedicated to continuous self-improvement.
Drive/Achievement: Strong track record of performance, positive attitude, desire to win, thrive on challenges, and consistently achieve quotas or objectives.
Team Orientation: Collaborative, supportive, share best practices, and take on team projects.
Process Orientation/Focus: Ability to follow a specific process and iterate for maximum results; detail-oriented, organized mindset with time management skills.
Curiosity: Genuine curiosity about people, technology, and business, with excellent listening skills.
Communication: Strong persuasion and negotiation skills; excellent communication (written and verbal), presentation, and client relationship skills.
Technological Savvy: Strong Internet, email, and Microsoft application skills.
Maturity/Professionalism: Cool under pressure, professionally mature, and collected in a fast-paced, high-pressure environment.

Skills

Salesforce
Outreach
LinkedIn
Digital Selling Techniques
Intent-based data utilization
Persuasion
Negotiation
Written Communication
Verbal Communication
Presentation Skills
Client Relationship Management
Internet Skills
Email Skills
Microsoft Application Skills

Location

Global

Work Type

Full-time

Experience Level

Entry-level

Education Level

Bachelor's degree or equivalent experience

About the Company

Optimizely helps people unlock their digital potential by reinventing how marketing and product teams create and optimize digital experiences across all channels.
Optimizely One is an industry-first operating system for marketers, offering flexibility and choice with a fully SaaS, fully decoupled, and highly composable solution.
Optimizely serves over 10,000 businesses, including H&M, PayPal, Zoom, and Toyota.
Recognized as a leader by industry analysts such as Gartner, Forrester, and IDC.
Culture is dynamic and evolving, shaped by employees.
Over 1500 employees across 12 global locations.
Diverse team embodying the 'One Optimizely' spirit, emphasizing collaboration, continuous improvement, and valuing every voice.

Equal Opportunity

Optimizely is committed to a diverse and inclusive workplace.
Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.