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About the Role

Workato is seeking a strategic, data-driven Senior Manager of Digital Marketing & ABM for a 6-month contract to cover maternity leave. This high-impact role will own and scale digital presence and account-based programs across the ANZ region, focusing on demand generation, brand experience, and revenue acceleration.

Responsibilities

• Own end-to-end planning, execution, and optimization of integrated digital marketing campaigns across paid search, paid social (LinkedIn, Meta), display, email, SEO, GEO, and content syndication.
• Develop compelling, audience-centric messaging and creative content for different buyer personas, industries, and funnel stages.
• Manage campaign budgets with a focus on ROI, monitoring, reporting, and improving performance metrics (CPL, MQL, pipeline influenced, CAC).
• Collaborate with design and web teams to ensure landing pages, assets, and digital touchpoints are conversion-optimized and on-brand.
• Drive localized campaign strategies for the Australian & NZ market, adapting global programs for regional relevance and compliance.
• Design and operationalize 1:1, 1:few, and 1:many ABM programs targeting strategic, enterprise, and mid-market accounts in ANZ.
• Partner with Sales and RevOps to develop and maintain the target account list, segmenting accounts by tier, industry, revenue potential, and buying stage.
• Build personalized, multi-touch ABX journeys orchestrating ads, content, events, direct mail, and executive engagement.
• Leverage intent data, firmographic signals, and CRM insights (Salesforce) to trigger timely, contextual outreach and nurture sequences.
• Develop and manage account-specific landing pages, microsites, and tailored content assets in partnership with content and design.
• Measure ABM program impact across pipeline sourced/influenced, deal velocity, win rate, and account engagement scores, presenting insights to senior stakeholders.
• Develop and refine value proposition messaging for key buyer personas, verticals, and use cases relevant to the Australian and APAC market.
• Partner with Product Marketing to ensure field-facing messaging is differentiated, compelling, and aligned to competitive positioning.
• Create and oversee ABM-specific content: executive briefs, account intelligence reports, custom decks, thought leadership pieces, and event-specific materials.
• Maintain and evolve a messaging playbook to enable Sales and SDR teams.
• Act as the primary marketing partner to the ANZ Sales team, establishing regular cadence meetings, pipeline reviews, and joint planning sessions.
• Collaborate with global demand generation, field marketing, and digital teams to leverage shared programs, tools, and budgets.
• Work with Marketing Operations to ensure accurate attribution, lead routing, and full-funnel reporting in Salesforce and MAP (Marketo).
• Support field events, executive briefings, and account dinners as part of a broader ABX strategy.

Requirements

• Must be open to a 6-month fixed-term contract.
• 8+ years of B2B marketing experience, with at least 3 years in a dedicated ABM or demand generation role.
• Proven track record running ABM programs at scale across 1:1, 1:few, and programmatic tiers with measurable pipeline outcomes.
• Deep hands-on expertise across digital marketing channels: paid media (LinkedIn, Google Ads), email marketing, SEO, and marketing automation.
• Strong messaging and copywriting skills; ability to translate complex technical solutions into clear, compelling narratives for executive buyers.
• Experience working in enterprise B2B technology, SaaS, cloud, or professional services sectors.
• Proficiency with marketing technology stacks: CRM (Salesforce), MAP (Marketo or HubSpot), ABM platforms (6sense, Demandbase), and analytics tools (GA4, Tableau, or similar).
• Data-driven mindset with the ability to build dashboards, interpret performance data, and make evidence-based decisions.
• Outstanding stakeholder management and cross-functional collaboration skills, including the ability to influence Sales and C-suite partners.
• Experience in the ANZ or APAC regional marketing context, with knowledge of the local media landscape and enterprise buying culture.
• Familiarity with intent data providers (Bombora, G2 Buyer Intent) and account intelligence tools (LinkedIn Sales Navigator, ZoomInfo).
• Experience with ABX orchestration platforms and personalization tools (Mutiny, Uberflip, Pathfactory).
• Background in managing or mentoring junior marketers or agencies.

Skills

• Digital Marketing
• Account-Based Marketing (ABM)
• Account-Based Experience (ABX)
• Paid Search
• Paid Social (LinkedIn, Meta)
• Display Advertising
• Email Marketing
• SEO
• Content Syndication
• Messaging Development
• Content Creation
• Campaign Management
• ROI Analysis
• Performance Metrics Tracking (CPL, MQL, CAC)
• Conversion Optimization
• Localization
• Salesforce
• Marketo
• HubSpot
• 6sense
• Demandbase
• GA4
• Tableau
• Intent Data Analysis
• Firmographic Analysis
• Stakeholder Management
• Cross-functional Collaboration
• Copywriting
• Value Proposition Development
• Competitive Analysis
• Marketing Automation
• ABX Orchestration Platforms
• Personalization Tools
• Mentoring

Location

• ANZ Region

Work Type

• Contract
• Maternity Cover

Experience Level

• Senior Manager
• 8+ years B2B marketing experience
• 3+ years dedicated ABM or demand generation experience

Benefits

• Flexible work environment
• Trust-oriented culture
• Dynamic work environment

About the Company

• Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform.
• A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale.
• Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business.
• Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles.
• Workato is driven by innovation and looking for team players who want to actively build our company.
• Workato believes in balancing productivity with self-care.
• Business Insider named Workato an “enterprise startup to bet your career on”.
• Forbes’ Cloud 100 recognized Workato as one of the top 100 private cloud companies in the world.
• Deloitte Tech Fast 500 ranked Workato as the 17th fastest growing tech company in the Bay Area, and 96th in North America.
• Quartz ranked Workato the #1 best company for remote workers.