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About the Role

As US Influencer & Partnerships Manager, you'll own and run the influencer and partnerships channel in the US, building the program, signing talent, and ensuring it delivers revenue and reach at scale.

Responsibilities

• Define and run the US partnerships strategy across influencer, podcast, creator program, TikTok Shop and Awin.
• Set and manage budgets and targets, owning the commercial performance of everything you run.
• Align partnerships activity with Huel’s US growth goals.
• Find, sign and negotiate directly with the right talent, agencies and platforms, from mid-tier through to top-tier, who genuinely fit the Huel brand and connect with our audience.
• Manage and grow the influencer and creator roster from onboarding through to content delivery and performance review.
• Run TikTok Shop from the ground up, including creator recruitment, GMV tracking and ongoing optimisation.
• Own affiliate and Awin performance, working across commission and revenue share structures.
• Work within a small US team, hold a high bar for output, and develop the people around you.
• Build clear reporting across all channels, keeping Leadership up to date on what’s working and what needs to change, while finding smarter ways to operate through better tooling, automation and sharper processes.
• Partner with Brand, Paid Media, CRM and the UK partnerships team so partnerships content gets activated properly across every channel, sharing what’s working and aligning on global creator strategy.

Requirements

• Solid experience in influencer and partnerships marketing in the US market, with a track record of building programs that perform.
• Good understanding of performance-based models including commission, revenue share, and brand buys, and how to get the most out of them.
• Real TikTok Shop experience. You know how it works and how to drive GMV through creators.
• A strong negotiator with an existing network of US creator contacts across mid-tier and top-tier talent.
• Analytical and numerate. You track the right numbers, spot what's working, and cut what isn't.
• Someone who executes as much as they strategize.
• A clear communicator who can manage up, across, and externally without losing pace.
• Experience in a fast-paced environment.
• Willingness to think differently and push boundaries.
• Ability to set big goals and believe that amazing things happen through creativity and teamwork.

Skills

• Influencer marketing
• Partnerships marketing
• TikTok Shop
• Negotiation
• Analytics
• Communication

Location

• US

Work Type

• Hybrid working

Experience Level

• Mid-tier
• Top-tier

Salary/Compensations

• $100,000-$120,000 per annum

Benefits

• 30 Paid Vacation Days PLUS Federal Holidays
• Free Huel
• 2 weeks a year to work remotely from anywhere
• 401K Plan
• Commuter Benefits
• Paid Volunteering Days
• Enhanced Family Leave
• Dog friendly
• Monthly gym membership contribution
• Nutrition plan
• Free 1-on-1 therapy provided by BetterHelp
• Private Medical and Health insurance
• Free life insurance
• Paid Employee Referral Scheme
• Biannual events to celebrate success

About the Company

• Huel is a culture that thrives on high performance.
• We are looking for new Hueligans who love a fast-paced environment and are always striving to be their best.
• We want people who aren’t afraid to think differently and push boundaries.
• We believe that amazing things happen through creativity and teamwork.
• We know diversity isn’t just important... it’s essential. It makes us stronger, sharper, and better at what we do.
• At Huel, we’re about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.
• We celebrate what makes each of us unique and we actively bring together Hueligans from all walks of life.
• Belonging matters here. So does fairness.
• We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.
• We don’t just welcome diversity of thought…we go looking for it!

Equal Opportunity

• We know diversity isn’t just important... it’s essential. It makes us stronger, sharper, and better at what we do.
• At Huel, we’re about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.
• We celebrate what makes each of us unique and we actively bring together Hueligans from all walks of life.
• Belonging matters here. So does fairness.
• We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.
• We don’t just welcome diversity of thought…we go looking for it!