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About the Role
We are looking for a Junior Creative Strategist to own the creative strategy across the US market, a key part of Huel’s global growth. This role is for someone at the start of their creative strategy journey who understands social media creative, writes inspiring briefs, and is eager to grow rapidly in a high-performance team.
Responsibilities
- Execute US creative strategy, developing concepts, hooks, and angles.
- Build the weekly roadmap for testing creative concepts.
- Work across the brief-to-analysis cycle to drive new customer acquisition on paid social.
- Create content, including scripting and filming UGC-style ads, building social assets in Canva, or editing raw footage.
- Ideate and collaborate with US agency partners, bringing fresh concepts and angles.
- Identify when to capitalize on successful creative and support brief development.
- Translate US creative strategy into clear, inspiring briefs for the in-house team.
- Track and analyze creative performance across Meta, TikTok, and YouTube, focusing on CPA, CTR, CVR, and CPMs.
- Use performance data to iterate and test new creative approaches.
- Stay informed on US consumer trends, competitive creative, and platform changes, sharing insights and taking action.
Requirements
- 1 to 2 years of experience in a creative, marketing, or content role (exceptional candidates with less experience will be considered).
- A genuine understanding of creative strategy, including its importance and how creative thinking connects audience insight to performance.
- Strong brief writing skills: ability to write clear, insightful, and useful briefs for a creative team.
- Good copywriting ability with purposeful and platform-aware writing for hooks, scripts, and headlines.
- Knowledge of current social media trends across Meta, TikTok, and YouTube, with a point of view on content performance.
- Understanding of creative performance metrics (CTR, hook rate, CPA) and curiosity in using data for better creative decisions.
- Organized and capable of managing multiple briefs and markets simultaneously.
- Comfortable creating content, including writing scripts, building assets in Canva or similar tools, and ideally shooting or featuring in short-form video content.
- Experience in a fast-paced environment.
- Willingness to think differently and push boundaries.
- A focus on setting big goals and achieving them through creativity and teamwork.
Skills
- Creative Strategy
- Brief Writing
- Copywriting
- Social Media Content Creation
- Canva
- Video Editing
- Content Performance Analysis
- Trend Analysis
- Meta
- TikTok
- YouTube
Location
- US
Work Type
- Hybrid
- Remote work from anywhere (2 weeks/year)
Experience Level
- Junior
Salary/Compensations
- $80,000-$90,000 per annum
Benefits
- Competitive salary
- Hybrid working model
- 30 Paid Vacation Days PLUS Federal Holidays
- Free Huel
- 2 weeks a year to work remotely from anywhere
- 401K Plan
- Commuter Benefits
- Paid Volunteering Days
- Enhanced Family Leave
- Dog friendly office
- Monthly gym membership contribution
- Personal nutrition plan
- Free 1-on-1 therapy provided by BetterHelp
- Private Medical and Health insurance
- Free life insurance
- Paid Employee Referral Scheme
- Biannual events
About the Company
- Huel is a company focused on sustainable nutrition.
- Our culture thrives on high performance.
- We are looking for individuals who align with our 7 Huel values.
- We believe diversity is essential, making us stronger, sharper, and better.
- We celebrate uniqueness and bring together people from all walks of life.
- We foster an environment where belonging and fairness matter.
- We encourage diversity of thought and actively seek it out.
Equal Opportunity
- We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.
- We don’t just welcome diversity of thought…we go looking for it!