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About the Role

Foleon is transforming into an AI-native content creation platform. This leadership role oversees Demand Generation, Product Marketing, Customer Marketing, and Brand functions, reporting to the Chief Revenue Officer. The successful candidate will engineer a GTM motion that leverages generative AI to drive revenue, pipeline, and customer expansion.

Responsibilities

• Lead a team of eleven marketers across Demand Generation, Product Marketing, Customer Marketing, and Brand functions.
• Own pipeline yield across inbound and outbound channels, focusing on CAC, pipeline velocity, and multi-touch attribution.
• Execute a disciplined A/B testing program with documented hypotheses and outcomes.
• Develop and execute strategies for organic LinkedIn content and executive thought leadership.
• Evolve the product story and messaging frameworks in alignment with AI-driven roadmap updates.
• Manage GTM strategy for major product releases and identify partnership opportunities within the MarTech and AI ecosystem.
• Build data-driven, AI-native customer marketing campaigns to drive adoption, expansion, and retention.
• Collaborate with Customer Success to reduce churn and extend customer lifetime value.
• Shape brand perception across all surfaces including website, content, sales materials, and events.
• Partner with Sales, RevOps, Finance, and Corporate Development to align marketing strategy with commercial goals and unit economics.

Requirements

• 8+ years in B2B SaaS marketing or leading marketing for an AI-native solution.
• At least 4 years in a senior leadership role managing multiple functions simultaneously.
• Proven track record of driving revenue contribution with clear attribution.
• Fluency in modern MarTech stacks including HubSpot or Marketo and Salesforce.
• Experience with attribution platforms and AI-powered content/campaign tooling.
• Ability to report clearly on marketing metrics and strategy to leadership and the board.
• Experience at a content, digital experience, or marketing technology platform is preferred.
• Exposure to both mid-market and enterprise sales motions is preferred.
• Experience using AI agent outputs from sales or CS workflows is preferred.
• Familiarity with the AI and MarTech ecosystem is preferred.

Skills

• Demand generation strategy
• Multi-touch attribution
• ROAS reporting
• A/B testing and experimentation
• Customer marketing and lifecycle management
• AI-native operating mindset
• Product marketing and positioning
• Brand leadership
• Organic social media strategy
• Executive thought leadership
• Unit economics and budget modeling

Location

• Amsterdam
• New York

Work Type

• Hybrid

Experience Level

• Senior Leadership

Benefits

• Monthly work-from-home allowance
• First-class commuting travel coverage for rides over 45 minutes
• Pension program contribution
• Annual learning budget of €500
• 25 paid holiday days plus special days off
• Floating holidays for cultural or religious observances
• Work from abroad policy (up to 3 weeks, twice a year)
• Partial office lunch coverage twice a week
• Monthly fitness support up to €25
• Lease an e-bike at an affordable rate
• Access to mental health platform and professional counseling
• Paid volunteer day
• Employee recognition program

About the Company

• Leading content creation platform serving over 1,200 global B2B brands.
• Fast-growing international tech scale-up.
• Values include being bold, ambitious, collaborative, and customer-centric.