GTM Lead - Swiper at Pointer Strategy | Queensland, Australia | Rezi

GTM Lead - Swiper at Pointer Strategy

GTM Lead - Swiper

Pointer Strategy · Queensland, Australia

1 months ago

GTM Lead - Swiper

Pointer Strategy · Queensland, Australia

2 months ago
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About the Role

Swiper is building an AI-native marketplace to revolutionize the B2B wholesale used car market in Australia. This is the first commercial hire, responsible for building the Go-To-Market (GTM) motion, establishing initial deals, and laying the operational foundations for the sales function. The role offers significant equity at the founding-team level and a path to CRO.

Responsibilities

  • Own new business end-to-end, including outreach, discovery, demo, commercials, and closing, without SDR or SE support.
  • Build and test the GTM playbook, defining the Ideal Customer Profile (ICP), messaging, pitch, and sales process from scratch.
  • Conduct in-person dealer visits as a core part of product adoption.
  • Pursue partnership opportunities with dealer groups, fleet operators, and adjacent platforms.
  • Build the systems and processes for commercial operations, including CRM, pipeline discipline, and reporting.
  • Utilize AI tooling for prospecting, outreach, research, and pipeline management.
  • Provide market intelligence to the product team to influence roadmap priorities.
  • Present a technical product to non-technical buyers across various profiles.

Requirements

  • Experience building from scratch in an early-stage environment without existing infrastructure.
  • Proven ability to take a product to market, including identifying target customers and sales strategies.
  • Experience running full-cycle sales independently, from cold outreach to closing.
  • Ability to build processes and systems, not just manage pipeline.
  • Proficiency in using AI tools for productivity gains.
  • Comfort with mobile work and in-person interactions.
  • Ability to operate across different buyer profiles, from small independent dealers to large dealer groups.
  • The successful candidate will receive 12 months of ongoing training and support from Pointer.

Skills

  • Go-To-Market strategy
  • Sales process development
  • CRM management
  • Pipeline management
  • AI tooling
  • Partnership development
  • Technical product sales
  • Market intelligence gathering

Location

  • Sydney
  • Melbourne
  • East Coast Remote

Work Type

  • Fully remote
  • Field travel required

Experience Level

  • Founding-level
  • Early-stage sales experience

Salary/Compensations

  • $160K Base
  • ~$200K OTE in year one
  • Equity

Benefits

  • Equity at founding-team level
  • 12 months of ongoing training and support from Pointer
  • Access to communities for professional growth

About the Company

  • Swiper is an AI-native marketplace startup aiming to modernize the B2B wholesale used car market in Australia, which currently relies on outdated methods like WhatsApp and phone calls.
  • The company has an MVP live, active conversations with dealer groups, and growing investor interest.
  • The founder has 30 years of industry experience and dealer relationships.