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About the Role

We are building a first-of-its-kind consumer membership ecosystem from the ground up. As our Senior Data Scientist for Customer Data & Marketing, you will be a foundational hire on the Data Science team, working across lines of business to turn data into decisions, experiments, and compounding business impact. This is a hands-on, cross-functional role where you'll run experiments, build measurement, and partner with marketing, product, and LOB leaders to ensure every campaign, loyalty program, and CRM motion is grounded in real evidence at 100M+ user scale.

Responsibilities

Own the experimentation program end-to-end across LOBs — design, power, analyze, and call experiments in CRM, loyalty, and marketing, and ensure the organization acts on the results.
Build the measurement foundation for centralized marketing: lifecycle metrics, campaign performance, loyalty program health, and the dashboards the business will run on.
Partner directly with marketing, product, and LOB leaders — membership, Feastables, and beyond — to translate business questions into quantitative answers.
Develop segmentation, targeting, and propensity models that drive real campaigns.
Partner with Data & Identity engineering to shape the customer data model.
Set the analytical bar for the organization: how we measure, how we experiment, and how we decide.
Use AI-native tooling and coding agents to move faster than a traditional DS function.

Requirements

Have run rigorous experimentation programs inside consumer products at scale.
Know when to run a test, when to trust a quasi-experiment, and when to stop arguing and ship.
Worked shoulder-to-shoulder with marketing, lifecycle, and loyalty teams.
Know how to translate fuzzy business goals into concrete metrics, tests, and models.
Comfortable operating centrally and serving multiple LOBs.
Can context-switch, prioritize ruthlessly, and build trust with stakeholders.
Burning through tokens, using coding agents daily, and integrating modern AI tooling deeply into your analytical workflow.
Have the startup experience to build from zero with a nimble team.
Have the big-tech exposure to know what good looks like at consumer scale.
Thrive in ambiguity and prefer shipping analyses that change decisions over producing beautiful but inert reports.

Skills

Experimentation
Measurement
A/B tests
Holdouts
Causal analysis
Segmentation
Targeting
Lifecycle analytics
Performance measurement
Customer data modeling
AI-native tooling
Coding agents

Location

Bay Area (San Francisco/Peninsula)
NYC

Work Type

Full-time

Experience Level

Senior

Benefits

Competitive Salary
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401k Plan with Safe Harbor company-matching
Flexible vacation policy and paid company holidays
Company-provided technology package
Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

About the Company

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world.
Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube.
With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives.
At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change.
Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.