About the Role
We’re looking for a Social Media and Content Marketing Associate with a strong focus on paid as well as organic content creation, social media management & CRM to support our ambitious growth plans. You’ll be part of our HQ Marketing team, currently consisting of 4 people (5 with you!). This is an ideal role for someone who loves content creation & storytelling, who is a hands-on ‘doer’ and who wants to challenge themselves in a fast-paced environment and join a passionate, driven and fun team.
Responsibilities
- Plan, create and schedule engaging organic social content across platforms (Instagram, Facebook, Linkedin, TikTok) in line with content calendar.
- Manage day-to-day engagement by responding to comments, messages and local conversations in a timely, thoughtful manner.
- Liaising with clinical teams to bring to life patient stories, educational pieces & seasonal promotions.
- Support new clinic rollouts and help us create maximum local buzz.
- Liaise with influencers where applicable.
- Support the production of varied paid ad creatives across formats (video and static) in partnership with our Content Marketing Manager.
- Shooting of high-quality thumb-stopping footage as well as editing of creative assets based on briefs.
- Adapt and repurpose existing content into fresh assets, ensuring outputs are platform-appropriate, on-brand and delivered at pace.
- Work closely with our Performance Marketing Lead to build customer-centric email marketing and deliver monthly newsletters that keep clients engaged, informed and connected to the brand.
- Build and optimise automated customer campaigns for key client segments to grow client lifetime value, encourage greater use of services, reduce client churn and continually improve retention performance.
- Bring to life our tone of voice through engaging copywriting across Marketing touch points.
- Write SEO-focused website and blog content based on briefs from our SEO agency, producing clear, engaging copy that helps improve search visibility while reflecting the brand’s tone of voice.
- Assist with copywriting for other marketing initiatives, website, and promotional materials.
- Support the development of our employer brand strategy to help attract top veterinary talent, positioning the business as a standout place to work as we scale into new clinics.
- Own our LinkedIn presence and employer brand content, creating consistent, high-quality storytelling that increases visibility, credibility and engagement with vets, nurses and other clinical professionals.
- Support talent attraction campaigns through targeted hiring adverts, industry press activity, careers events and trade shows, ensuring every touchpoint helps generate strong candidate interest and hiring outcomes.
- Join team-wide strategy sessions to brainstorm, align, and map how channels interact, while bringing new ideas for growth, conversion, and building the UK’s most trusted vet brand.
- Ad hoc startup tasks, admin and organisation to get things moving along
Requirements
- 1-5 years experience as a content creator ideally in a consumer or local brand environment, spanning paid & organic social media.
- Proven ability to create engaging content for social platforms including Instagram, TikTok, Facebook & LinkedIn (please provide content examples to showcase your storytelling and technical skills below).
- Strong copywriting skills, with the ability to write clear, warm and engaging content.
- Understanding of email marketing and CRM, with experience creating newsletters.
- Earning trust of others, sincerely open-minded, valuing togetherness and curiosity.
- Highly organised and able to project manage tasks reliably.
- Strong doer, executor. Outstanding drive to results. Ability to make things happen and a strong sense of ownership.
- Enthusiastic team player who loves working collaboratively and builds positive relationships. Kind, compassionate, caring.
- Consistently able to deliver on commitments reliably. Operates with urgency and pace without neglecting quality.
- Comfortable with ambiguity & calm under pressure in a fast-moving startup environment.
- Growth mindset.
- Flexible and willing to support occasional events or weekend activity when needed.
- Right to work in the UK.
Skills
- Content creation
- Social media management
- CRM
- Organic social media content
- Paid content creation
- Email marketing
- Copywriting
- SEO
- Employer branding
- Project management
Location
- London Fields HQ
Work Type
- Permanent
- Full time
- In person
Experience Level
- 1-5 years experience
Salary/Compensations
- Competitive salary & equity
Benefits
- Private Medical Insurance
- Salary sacrifice pension scheme
- Cycle to work scheme
- Dog-friendly London Fields office
- Regular company social events
About the Company
- At Hello Vet, we’re on a mission to reinvent veterinary care for pets and the people who love them.
- After our collective decades in the industry, we saw first-hand the challenges faced by pets, clients, and veterinary professionals - ultimately concluding that through intentional design and innovations in technology, we could create a better experience for everyone.
- It’s been just short of two years since we opened, and we’ve been blown away by the amazing response from both clients and clinic professionals.
- We're a well-funded business, backed by investors who take a long term approach to growth, and 17 vets have put their savings behind our team's experience and vision.
- We care about building the kind of workplace we’ve always wanted to be part of. Our belief is simple: if we create the best place for our team to work, we’ll also create the best place for pets to receive care.
- If you're passionate about this, too, come join us and help us scale across the UK 💛
- A dynamic, high-growth startup environment where your work makes a real impact
- Opportunities to grow with the company as we expand across London and beyond
- Being part of a people (and animal)-first culture
- A purpose-driven, secure & well-funded (growing!) business
