Social Media and Content Marketing Associate at Hello Vet | Greater London, United Kingdom | Rezi

Social Media and Content Marketing Associate at Hello Vet

Social Media and Content Marketing Associate

Hello Vet · Greater London, United Kingdom

1 months ago

Social Media and Content Marketing Associate

Hello Vet · Greater London, United Kingdom

2 months ago
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About the Role

We’re looking for a Social Media and Content Marketing Associate with a strong focus on paid as well as organic content creation, social media management & CRM to support our ambitious growth plans. You’ll be part of our HQ Marketing team, currently consisting of 4 people (5 with you!). This is an ideal role for someone who loves content creation & storytelling, who is a hands-on ‘doer’ and who wants to challenge themselves in a fast-paced environment and join a passionate, driven and fun team.

Responsibilities

  • Plan, create and schedule engaging organic social content across platforms (Instagram, Facebook, Linkedin, TikTok) in line with content calendar.
  • Manage day-to-day engagement by responding to comments, messages and local conversations in a timely, thoughtful manner.
  • Liaising with clinical teams to bring to life patient stories, educational pieces & seasonal promotions.
  • Support new clinic rollouts and help us create maximum local buzz.
  • Liaise with influencers where applicable.
  • Support the production of varied paid ad creatives across formats (video and static) in partnership with our Content Marketing Manager.
  • Shooting of high-quality thumb-stopping footage as well as editing of creative assets based on briefs.
  • Adapt and repurpose existing content into fresh assets, ensuring outputs are platform-appropriate, on-brand and delivered at pace.
  • Work closely with our Performance Marketing Lead to build customer-centric email marketing and deliver monthly newsletters that keep clients engaged, informed and connected to the brand.
  • Build and optimise automated customer campaigns for key client segments to grow client lifetime value, encourage greater use of services, reduce client churn and continually improve retention performance.
  • Bring to life our tone of voice through engaging copywriting across Marketing touch points.
  • Write SEO-focused website and blog content based on briefs from our SEO agency, producing clear, engaging copy that helps improve search visibility while reflecting the brand’s tone of voice.
  • Assist with copywriting for other marketing initiatives, website, and promotional materials.
  • Support the development of our employer brand strategy to help attract top veterinary talent, positioning the business as a standout place to work as we scale into new clinics.
  • Own our LinkedIn presence and employer brand content, creating consistent, high-quality storytelling that increases visibility, credibility and engagement with vets, nurses and other clinical professionals.
  • Support talent attraction campaigns through targeted hiring adverts, industry press activity, careers events and trade shows, ensuring every touchpoint helps generate strong candidate interest and hiring outcomes.
  • Join team-wide strategy sessions to brainstorm, align, and map how channels interact, while bringing new ideas for growth, conversion, and building the UK’s most trusted vet brand.
  • Ad hoc startup tasks, admin and organisation to get things moving along

Requirements

  • 1-5 years experience as a content creator ideally in a consumer or local brand environment, spanning paid & organic social media.
  • Proven ability to create engaging content for social platforms including Instagram, TikTok, Facebook & LinkedIn (please provide content examples to showcase your storytelling and technical skills below).
  • Strong copywriting skills, with the ability to write clear, warm and engaging content.
  • Understanding of email marketing and CRM, with experience creating newsletters.
  • Earning trust of others, sincerely open-minded, valuing togetherness and curiosity.
  • Highly organised and able to project manage tasks reliably.
  • Strong doer, executor. Outstanding drive to results. Ability to make things happen and a strong sense of ownership.
  • Enthusiastic team player who loves working collaboratively and builds positive relationships. Kind, compassionate, caring.
  • Consistently able to deliver on commitments reliably. Operates with urgency and pace without neglecting quality.
  • Comfortable with ambiguity & calm under pressure in a fast-moving startup environment.
  • Growth mindset.
  • Flexible and willing to support occasional events or weekend activity when needed.
  • Right to work in the UK.

Skills

  • Content creation
  • Social media management
  • CRM
  • Organic social media content
  • Paid content creation
  • Email marketing
  • Copywriting
  • SEO
  • Employer branding
  • Project management

Location

  • London Fields HQ

Work Type

  • Permanent
  • Full time
  • In person

Experience Level

  • 1-5 years experience

Salary/Compensations

  • Competitive salary & equity

Benefits

  • Private Medical Insurance
  • Salary sacrifice pension scheme
  • Cycle to work scheme
  • Dog-friendly London Fields office
  • Regular company social events

About the Company

  • At Hello Vet, we’re on a mission to reinvent veterinary care for pets and the people who love them.
  • After our collective decades in the industry, we saw first-hand the challenges faced by pets, clients, and veterinary professionals - ultimately concluding that through intentional design and innovations in technology, we could create a better experience for everyone.
  • It’s been just short of two years since we opened, and we’ve been blown away by the amazing response from both clients and clinic professionals.
  • We're a well-funded business, backed by investors who take a long term approach to growth, and 17 vets have put their savings behind our team's experience and vision.
  • We care about building the kind of workplace we’ve always wanted to be part of. Our belief is simple: if we create the best place for our team to work, we’ll also create the best place for pets to receive care.
  • If you're passionate about this, too, come join us and help us scale across the UK 💛
  • A dynamic, high-growth startup environment where your work makes a real impact
  • Opportunities to grow with the company as we expand across London and beyond
  • Being part of a people (and animal)-first culture
  • A purpose-driven, secure & well-funded (growing!) business